Podobne knjige/članki: Brand advocates :
- Experiential marketing in an age of hyper-connectivity : navigating the customer experience journey /
- The consumer culture theory of brands /
- Branding cultural : una teoría aplicada a las marcas y a la publicidad /
- The passion conversation : understanding, sparking, and sustaining word of mouth marketing /
- A master class in brand planning : the timeless works of Stephen King /
- Breakthrough nonprofit branding seven principles for powering extraordinary results /
Tema: Relationship marketing.
- Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership /
- The new relationship marketing : how to build a large, loyal, profitable network using the social Web /
- Brand advocates : turning enthusiastic customers into a powerful marketing force /
- Good works : marketing and corporate initiatives that build a better world- and the bottom line /
- Relationship marketing : a consumer experience approach /
- Sales therapy? : effective selling for the small business owner /
Tema: Customer loyalty.
- Transient market power of firms /
- What's the secret? to providing a world-class customer experience /
- Brand advocates : turning enthusiastic customers into a powerful marketing force /
- Customer winback : how to recapture lost customers and keep them loyal /
- Cómo conquistar y mantener la fidelidad de sus clientes 7 métodos para tener éxito más rápidamente en períodos difíciles /
- La lealtad de sus clientes el activo más importante de su empresa /