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主題: Marketing
- Data-driven marketing the 15 metrics everyone in marketing should know /
- Journal of China marketing.
- Marketing 4.0 : moving from traditional to digital /
- Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
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- The million dollar private practice : using your expertise to build a practice that makes a difference /
主題: Management
- Cultural heritage in a comparative approach : in the name of Aphrodite /
- Getting innovation right : how leaders leverage inflection points to drive success /
- The CIO playbook : strategies and best practices for IT leaders to deliver value /
- A master class in brand planning : the timeless works of Stephen King /
- Managing knowledge : perspectives on cooperation and competition /
- Successful service design for telecommunications : a comprehensive guide to design and implementation /