Connective branding : building brand equity in a demanding world /

مواد مشابهة

• Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
  حسب: Taylor, David, 1964-
  منشور في: (2004)
• The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications /
  حسب: Salinas, Gabriela
  منشور في: (2009)
• The brand gym a practical workout to gain and retain brand leadership /
  حسب: Taylor, David, 1964-
  منشور في: (2010)
• Brands laid bare using market research for evidence-based brand management /
  حسب: Ford, Kevin
  منشور في: (2005)
• Brand relevance : making competitors irrelevant /
  حسب: Aaker, David A.
  منشور في: (2011)