Research of Influencing Factors for Usage of Facebook Willingness -A Case Study on College Students in the Tamsui Area
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| Udgivet i: | The Business & Management Review vol. 2, no. 2 (Jul 2012), p. 296-305 |
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| Hovedforfatter: | |
| Andre forfattere: | , |
| Udgivet: |
Centre for Business & Economic Research
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| Fag: | |
| Online adgang: | Citation/Abstract Full Text Full Text - PDF |
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| Resumen: | The rise of social networking websites in recent rise has aroused the discussion among the society. Social networking websites not only enable people to connect with friends, but also can conduct various studies. For example, people can create events, conduct a "Human Flesh Search", and so on. Furthermore, people are able to open up new relationships on the internet. This study discusses the influencing factors to the usage of Facebook willingness among college students in the Tamsui area. By statistical results, the six variables in this study (relationships, privacy, entertainment, technologies, fans page and community loyalty) were verified as the most important factors affecting the influencing for the usage of Facebook willingness among college students in the Tamsui area. It was shown that three variables (relationships, privacy and community loyalty) had a positive influence to the usage of Facebook to college students in the Tamsui area, which completely matched with the discovery discussed in literature. However, the remaining three variables (entertainment, technologies and fans page) showed to greatly differ with literature, which conversely had a negative influence to the usage of Facebook among the subjects in this study; these three variables were therefore studied with in-depth analysis in this research. [PUBLICATION ABSTRACT] |
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| ISSN: | 2047-2854 2047-2862 |
| Fuente: | ABI/INFORM Global |