MAINTAINING CONTACT-THE EASY WAY
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| Publicado en: | Rough Notes vol. 156, no. 7 (Jul 2013), p. 94-96 |
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| Autor principal: | |
| Publicado: |
Rough Notes Co., Inc.
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| Materias: | |
| Acceso en línea: | Citation/Abstract Full Text Full Text - PDF |
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| 100 | 1 | |a Doucette, Nancy | |
| 245 | 1 | |a MAINTAINING CONTACT-THE EASY WAY | |
| 260 | |b Rough Notes Co., Inc. |c Jul 2013 | ||
| 513 | |a Feature | ||
| 520 | 3 | |a Cook, Disharoon & Greathouse (CDG) president Dave DeMeter states that they see a very small percentage of personal lines clients in person these days, even if they are near our office. But with personal lines representing some 30% of the agency's book, CDG wanted to stay in regular communication with those clients. The challenge was how to do so efficiently. Gary Nixon, founder of CIMA Systems, an e-mail marketing service for auto dealerships and one of CDG's commercial accounts, along with CIMA's COO, Garry Carter, were aware of the communication challenges facing agencies -- they weren't too different from what auto dealers were confronting. DeMeter says of the clients the agency has acquired in the last five years, about 90% of them correspond with the agency via e-mail. According to Nixon's research, 94% of all online adults use e-mail, and 62% of adult US Internet users check or send e-mail on a daily basis. | |
| 610 | 4 | |a Cook Disharoon & Greathouse | |
| 651 | 4 | |a United States--US | |
| 653 | |a Efficiency | ||
| 653 | |a Electronic mail systems | ||
| 653 | |a Insurance agencies | ||
| 653 | |a Automation | ||
| 653 | |a Market strategy | ||
| 653 | |a Automobile dealers | ||
| 653 | |a Earthquakes | ||
| 653 | |a Jewelry | ||
| 653 | |a Communication | ||
| 773 | 0 | |t Rough Notes |g vol. 156, no. 7 (Jul 2013), p. 94-96 | |
| 786 | 0 | |d ProQuest |t ABI/INFORM Global | |
| 856 | 4 | 1 | |3 Citation/Abstract |u https://www.proquest.com/docview/1440311753/abstract/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch |
| 856 | 4 | 0 | |3 Full Text |u https://www.proquest.com/docview/1440311753/fulltext/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch |
| 856 | 4 | 0 | |3 Full Text - PDF |u https://www.proquest.com/docview/1440311753/fulltextPDF/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch |