Scripted versus reality: Examination of parasocial relationships between television personalities and product placement effectiveness

Detalles Bibliográficos

Publicado en:	ProQuest Dissertations and Theses (2013)
Autor principal:	Russo, Zelyne
Publicado:	ProQuest Dissertations & Theses
Materias:	Communication Mass communications Marketing Product placement Perceptions Celebrities Television programs Digital video recorders Attitudes Television advertising
Acceso en línea:	Citation/Abstract Full Text - PDF
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