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ONLINE MAGAZINES : Strand and deliver; Buy a magazine - or choose the online option? If the number of titles is anything to go by, online is now in serious competition with book shops as the place to browse. Patricia Moore reports.

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Publicado no:AdMedia (Sep 2006), p. 34
Autor principal: Moore, Patricia
Publicado em:
Mediaweb Ltd.
Assuntos:
New Zealand
Magazines
Trends
Print advertising
Publishing industry
Audiences
Publications
Publishing
Electronic periodicals
Websites
Acesso em linha:Citation/Abstract
Full Text
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520 3 |a After 9/11, things changed and in publishing Lucire print, [Jack Yan] was looking for more advertising. However he wasn't expecting much crossover. "Ninety-five percent of our audience is from outside NZ. We have L'Oreal, Chevrolet, Sony and Gillette on the web, but these are booked from the US. NZ was untouched as far as we were concerned." 
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