No Toy!
Gespeichert in:
| Veröffentlicht in: | Marketing & Media Decisions vol. 18 (Spring 1983), p. 121-125 |
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| Veröffentlicht: |
Emerald Expositions LLC
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| Online-Zugang: | Citation/Abstract |
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| Abstract: | Three years ago, Jack Tramiel, president of Commodore International, foresaw the entry of the Japanese into the home computer market. Tramiel advised US firms to prepare. In spring 1981, Commodore launched the VIC-20, a home computer priced at just under $300. By the end of 1982, the firm had sold over a million of them, claiming record sales for home computers. The idea behind the VIC-20 was to market a computer for the masses. Commodore would like for everyone to be able to afford a computer. To appeal to the home market, which includes computers priced under $500, the company targeted its advertising to video game players. The VIC-20 was originally introduced in computer specialty stores. To reach a broader audience, Commodore launched a sweeping distribution effort aimed at mass merchandisers. The company's next goal is to make inroads into the personal computer segment. Commodore also expects to expand into the business market. Illustration. |
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| ISSN: | 0195-4296 |
| Quelle: | ABI/INFORM Global |