Rewards of reality limited

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Publicado en:Electronic Media vol. 22, no. 3 (Jan 20, 2003), p. 1
Autor principal: Ryan, Leslie
Publicado:
Crain Communications, Incorporated
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Acceso en línea:Citation/Abstract
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Resumen:Going into midseason, the six broadcast networks will schedule eight hours more of reality programming than they had at the start of the season. Viewers will be able to choose from 15 hours of reality programming, up from seven in September - an increase of 114%. While The WB had initial ratings success with its two new reality shows, WB Entertainment president Jordan Levin agreed that they are not meant to be a permanent solution. NBC Entertainment president Jeff Zucker agreed that reality is a great way to fill holes when the scripted programming fails. CBS president and CEO Leslie Moonves said reality programming has probably reached its zenith.
ISSN:0745-0311
1544-0516
0744-6675
Fuente:ABI/INFORM Global