The pursuit of global purchasing synergy
Guardado en:
| Publicado en: | Industrial Marketing Management vol. 29, no. 6 (Nov 2000), p. 539 |
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| Autor principal: | |
| Otros Autores: | , |
| Publicado: |
Elsevier Sequoia S.A.
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| Materias: | |
| Acceso en línea: | Citation/Abstract |
| Etiquetas: |
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| Resumen: | The pursuit of synergy is generally considered an important strategic thrust. In multiplant and multinational corporations, the quest for global efficiency and effectiveness has led to increased centralization and coordination of the purchasing function. The centralization-decentralization issue is debated at length in the purchasing literature as well as in the marketing and strategic marketing literature. However, most authors limit their discussion to arguments in favor of or against centralization and to criteria to select a suitable approach. Insights into the process of achieving global purchasing synergy as well as specific managerial guidelines are lacking. This article aims to bridge the gap between the literature stressing the need for achieving purchasing synergy on the one hand and specific implementation on the other hand. In order to do so, the process aspects of global supply coordination is linked to satisfaction levels experienced at both headquarter and plant levels. As a result, managerial implications to successfully tap global purchasing synergy are formulated. |
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| ISSN: | 0019-8501 1873-2062 |
| Fuente: | ABI/INFORM Global |