Google Analytics

Guardat en:
Dades bibliogràfiques
Autor principal: Ledford, Jerri L
Altres autors: Teixeira, Joe, Tyler, Mary E
Publicat:
John Wiley & Sons, Incorporated
Matèries:
Accés en línia:Full Text - Ebook
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LEADER 00000nab a2200000uu 4500
001 2131268294
003 UK-CbPIL
020 |a 9780470874004 
035 |a 2131268294 
045 0 |b d20091209 
100 1 |a Ledford, Jerri L 
245 1 |a Google Analytics 
260 |a US  |b John Wiley & Sons, Incorporated  |c Dec 9, 2009 
513 |a Book 
520 3 |a Get the most out of the free Google Analytics service--and get more customers Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics--3.0--and explains the concepts behind this amazing free tool. You'll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers. Takes an in-depth look at Google Analytics 3.0 and walks you through the possibilities it offers Explains how to read Google Analytics reports and graphs so that you can compile this data and use it to improve your Web site and attract more users Shares techniques for converting end users into customers Features tips and suggestions for getting the information you need from Google Analytics reports and then converting that information into actionable tasks you can use With Google Analytics, Third Edition, you&'ll be well on your way to retrieving the information you need to convert visitors to your site into customers Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. 
653 |a Google Analytics. ; Internet searching -- Statistical services. ; Web usage mining -- Computer programs. ; Internet users -- Statistics -- Data processing. 
653 |a KJE 
653 |a KME 
653 |a UMW 
653 |a End users 
653 |a Google Analytics 
653 |a Search engines 
653 |a Computers 
653 |a Internet 
653 |a Internet users -- Statistics -- Data processing 
653 |a User experience 
653 |a E-books 
653 |a Internet searching -- Statistical services 
653 |a Web usage mining -- Computer programs 
700 1 |a Teixeira, Joe 
700 1 |a Tyler, Mary E 
773 0 |t Google Analytics  |g (Dec 9, 2009) 
786 0 |d ProQuest  |t Ebook Central 
856 4 0 |3 Full Text - Ebook  |u https://www.proquest.com/docview/2131268294//embedded/ZKJTFFSVAI7CB62C?source=fedsrch