The decline and crash of Commodore; Computer company's long-awaited demise was a failure of marketing - not technology
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| Publicat a: | The Ottawa Citizen (May 18, 1994), p. F.3.DAT |
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| Accés en línia: | Citation/Abstract Full Text |
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| Resum: | Commodore, the company that helped launch the personal-computer revolution 15 years ago, announced its bad news after the close of the stock market on Friday, April 29. Officials at Commodore, which is incorporated in the Bahamas but keeps much of its corporate offices in West Chester, Pennsylvania, have not returned repeated phone calls to answer any of the questions raised by their terse announcement. "You didn't really have a computer company, [Brian Jackson] said. "Commodore was a widgets company. They wanted anything we could hack together real quick from existing technology and sell a zillion of them like we did with the Commodore 64. And with that mentality, you can never really support customers. Indeed, many Commodore observers said, the success of the Commodore 64, which came without an aggressive marketing campaign, may have spoiled Commodore's top managers into believing that such was the way of the computer business. |
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| ISSN: | 0839-3222 0839-3176 0839-3214 0839-3192 0839-3184 |
| Font: | Canadian Newsstream Collection |