The strategic role of R&D outsourcing practices and partners in the relationship between product modularization and new product development efficiency
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| Gepubliceerd in: | Journal of Manufacturing Technology Management vol. 35, no. 1 (2024), p. 185-202 |
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Emerald Group Publishing Limited
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| 001 | 2907781545 | ||
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| 022 | |a 1741-038X | ||
| 022 | |a 1758-7786 | ||
| 022 | |a 0957-6061 | ||
| 024 | 7 | |a 10.1108/JMTM-03-2023-0098 |2 doi | |
| 035 | |a 2907781545 | ||
| 045 | 2 | |b d20240101 |b d20240214 | |
| 084 | |a 11897 |2 nlm | ||
| 100 | 1 | |a Wang, Xiaozhen |u School of Innovation and Entrepreneurship, Zhejiang University of Science and Technology, Hangzhou, China | |
| 245 | 1 | |a The strategic role of R&D outsourcing practices and partners in the relationship between product modularization and new product development efficiency | |
| 260 | |b Emerald Group Publishing Limited |c 2024 | ||
| 513 | |a Journal Article | ||
| 520 | 3 | |a PurposeThe study aims to explore the conditional relationships between product modularization and new product development (NPD) efficiency. It is postulated that R&D outsourcing plays an important mediating role. Furthermore, the level of competency trust is considered an essential factor in moderating the indirect effect of product modularization on NPD efficiency via R&D outsourcing practices.Design/methodology/approachDrawing on transaction cost economics theory, this study suggests a moderated mediation model that addresses how product modularization effectively promotes NPD efficiency via outsourcing practices. The hierarchical regression and PROCESS macro model were conducted to test the hypotheses based on survey data from 273 manufacturing firms in China.FindingsProduct modularization enhances NPD efficiency directly and indirectly through the external collaboration of R&D outsourcing. Furthermore, the role of product modularization in R&D outsourcing practices is more effective when the competency trust in R&D outsourcing partners is high.Originality/valueBy showing the critical role of external collaboration, this study provides valuable insights into how manufacturing firms utilize product modularization to achieve desired NPD performance more effectively. | |
| 653 | |a Modularization | ||
| 653 | |a Product development | ||
| 653 | |a Hypotheses | ||
| 653 | |a Cooperation | ||
| 653 | |a Regression models | ||
| 653 | |a Efficiency | ||
| 653 | |a Productivity | ||
| 653 | |a Flexibility | ||
| 653 | |a Outsourcing | ||
| 653 | |a Collaboration | ||
| 653 | |a Research & development--R&D | ||
| 653 | |a Manufacturing | ||
| 653 | |a Customization | ||
| 653 | |a Cost control | ||
| 653 | |a Production costs | ||
| 653 | |a Suppliers | ||
| 653 | |a Product design | ||
| 653 | |a Advanced manufacturing technologies | ||
| 700 | 1 | |a Lee, Hanna |u School of Management, Shandong University, Jinan, China | |
| 700 | 1 | |a Park, Kihyun |u Department of Management, Rockwell School of Business, Robert Morris University, Moon Township, Pennsylvania, USA | |
| 700 | 1 | |a Lee, Gukseong |u College of Business Administration, Kookmin University, Seongbok-gu, South Korea | |
| 773 | 0 | |t Journal of Manufacturing Technology Management |g vol. 35, no. 1 (2024), p. 185-202 | |
| 786 | 0 | |d ProQuest |t ABI/INFORM Global | |
| 856 | 4 | 1 | |3 Citation/Abstract |u https://www.proquest.com/docview/2907781545/abstract/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch |
| 856 | 4 | 0 | |3 Full Text |u https://www.proquest.com/docview/2907781545/fulltext/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch |
| 856 | 4 | 0 | |3 Full Text - PDF |u https://www.proquest.com/docview/2907781545/fulltextPDF/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch |