The strategic role of R&D outsourcing practices and partners in the relationship between product modularization and new product development efficiency

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Gepubliceerd in:Journal of Manufacturing Technology Management vol. 35, no. 1 (2024), p. 185-202
Hoofdauteur: Wang, Xiaozhen
Andere auteurs: Lee, Hanna, Park, Kihyun, Lee, Gukseong
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Emerald Group Publishing Limited
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LEADER 00000nab a2200000uu 4500
001 2907781545
003 UK-CbPIL
022 |a 1741-038X 
022 |a 1758-7786 
022 |a 0957-6061 
024 7 |a 10.1108/JMTM-03-2023-0098  |2 doi 
035 |a 2907781545 
045 2 |b d20240101  |b d20240214 
084 |a 11897  |2 nlm 
100 1 |a Wang, Xiaozhen  |u School of Innovation and Entrepreneurship, Zhejiang University of Science and Technology, Hangzhou, China 
245 1 |a The strategic role of R&D outsourcing practices and partners in the relationship between product modularization and new product development efficiency 
260 |b Emerald Group Publishing Limited  |c 2024 
513 |a Journal Article 
520 3 |a PurposeThe study aims to explore the conditional relationships between product modularization and new product development (NPD) efficiency. It is postulated that R&D outsourcing plays an important mediating role. Furthermore, the level of competency trust is considered an essential factor in moderating the indirect effect of product modularization on NPD efficiency via R&D outsourcing practices.Design/methodology/approachDrawing on transaction cost economics theory, this study suggests a moderated mediation model that addresses how product modularization effectively promotes NPD efficiency via outsourcing practices. The hierarchical regression and PROCESS macro model were conducted to test the hypotheses based on survey data from 273 manufacturing firms in China.FindingsProduct modularization enhances NPD efficiency directly and indirectly through the external collaboration of R&D outsourcing. Furthermore, the role of product modularization in R&D outsourcing practices is more effective when the competency trust in R&D outsourcing partners is high.Originality/valueBy showing the critical role of external collaboration, this study provides valuable insights into how manufacturing firms utilize product modularization to achieve desired NPD performance more effectively. 
653 |a Modularization 
653 |a Product development 
653 |a Hypotheses 
653 |a Cooperation 
653 |a Regression models 
653 |a Efficiency 
653 |a Productivity 
653 |a Flexibility 
653 |a Outsourcing 
653 |a Collaboration 
653 |a Research & development--R&D 
653 |a Manufacturing 
653 |a Customization 
653 |a Cost control 
653 |a Production costs 
653 |a Suppliers 
653 |a Product design 
653 |a Advanced manufacturing technologies 
700 1 |a Lee, Hanna  |u School of Management, Shandong University, Jinan, China 
700 1 |a Park, Kihyun  |u Department of Management, Rockwell School of Business, Robert Morris University, Moon Township, Pennsylvania, USA 
700 1 |a Lee, Gukseong  |u College of Business Administration, Kookmin University, Seongbok-gu, South Korea 
773 0 |t Journal of Manufacturing Technology Management  |g vol. 35, no. 1 (2024), p. 185-202 
786 0 |d ProQuest  |t ABI/INFORM Global 
856 4 1 |3 Citation/Abstract  |u https://www.proquest.com/docview/2907781545/abstract/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch 
856 4 0 |3 Full Text  |u https://www.proquest.com/docview/2907781545/fulltext/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch 
856 4 0 |3 Full Text - PDF  |u https://www.proquest.com/docview/2907781545/fulltextPDF/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch