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The driving pathways for the construction of rural e-commerce entrepreneurial ecosystem based on the TOE framework

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Publicado en:Humanities & Social Sciences Communications vol. 11, no. 1 (Dec 2024), p. 1547
Autor principal: Huang, Lijuan
Otros Autores: Tan, Jing, Xie, Guojie, Tian, Yu
Publicado:
Springer Nature B.V.
Materias:
China
Agriculture
Entrepreneurs
Economic development
Entrepreneurship
Environmental economics
Electronic commerce
Rural areas
Bibliometrics
Infrastructure
Disposable income
Comparative analysis
Cooperatives
Rural development
Agribusiness
Driving
Government
Companies
Trade
Industrial development
Ecosystems
Fuzzy sets
Innovations
Agricultural development
Case studies
Agricultural technology
Technology
Organization theory
Automobiles
Acceso en línea:Citation/Abstract
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Resumen:This research explores the driving pathways for building a high-level rural e-commerce entrepreneurial ecosystem, providing valuable insights for responding to global policies promoting rural entrepreneurship and innovation and accelerating rural industrial development. However, existing studies on the “rural e-commerce entrepreneurial ecosystem” lack in-depth exploration. Based on the CAS (Complex Adaptive System) theory and TOE (Technological, Organizational, and Environmental) framework, we conducted a comprehensive case study across 31 Chinese provinces, focusing on seven key indicators within three dimensions: technology, organization, and environment. Employing the Fuzzy Set Qualitative Comparative Analysis (fsQCA) method, we examined key factors and driving pathways influencing the establishment of successful rural e-commerce entrepreneurial ecosystems in China. The main findings of this study are as follows: (1) The construction of a rural e-commerce entrepreneurial ecosystem is not driven by a single element but is the result of the combined effects of multiple facets and factors. (2) The number of leading agricultural enterprises and the establishment of e-commerce cooperatives are critical factors promoting the high-level construction of rural e-commerce entrepreneurial ecosystems. (3) Typical driving pathways for advancing the construction of rural e-commerce entrepreneurial ecosystems can be categorized into three types: technology-organization-government-driven, organization-environment-driven, and holistic synergy-driven. The research findings are instrumental in guiding the government to formulate systematic policies that support the development of leading agricultural enterprises and e-commerce cooperatives. Additionally, these policies should be tailored to the specific characteristics of different regions to create differentiated driving paths. Implementing these measures can effectively promote rural e-commerce entrepreneurship.
ISSN:2662-9992
2055-1045
DOI:10.1057/s41599-024-04072-4
Fuente:Social Science Database