Unleashing ChatGPT: Redefining Technology Acceptance and Digital Transformation in Higher Education

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Опубликовано в::Administrative Sciences vol. 14, no. 12 (2024), p. 325
Главный автор: Mourtajji, Loubna
Другие авторы: Arts-Chiss, Nathalie
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MDPI AG
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100 1 |a Mourtajji, Loubna  |u LEFMI (Laboratory of Economics, Finance, Management, and Innovation), University of Picardy Jules Verne, 80000 Amiens, France; <email>loubna.mourtajji@u-picardie.fr</email>; Marketing Department, University Institute of Technology of Oise, 60100 Creil, France; Business and Administration Management Department, University Institute of Technology of Oise, 60000 Beauvais, France 
245 1 |a Unleashing ChatGPT: Redefining Technology Acceptance and Digital Transformation in Higher Education 
260 |b MDPI AG  |c 2024 
513 |a Journal Article 
520 3 |a This article examines the effects of integrating ChatGPT, a generative language model developed by OpenAI, into educational and training contexts in higher education. The research takes as its conceptual framework models of technology acceptance and questions the relevance of these models to the acceptance and adoption of ChatGPT. A qualitative study carried out with teachers from various higher education establishments in France enables us to propose a model adapted to the specific features of generative AI. The ethical dimension and the controllability of the tools by users, made possible by a progressive training program, are two constructions that are essential to a proper understanding of whether or not these new tools are adopted. Additionally, this research contributes to the growing discourse on how generative AI innovations can be leveraged to enhance digital transformation in the academic sector, with a particular focus on business schools’ stakeholders and strategies. Finally, the contributions and prospects for future research are discussed. 
610 4 |a OpenAI 
651 4 |a Montenegro 
653 |a Pedagogy 
653 |a Higher education 
653 |a Students 
653 |a Artificial intelligence 
653 |a Neural networks 
653 |a Technology Acceptance Model 
653 |a Educational technology 
653 |a Cognitive ability 
653 |a Learning 
653 |a Teachers 
653 |a Chatbots 
653 |a Network computers 
653 |a Digital transformation 
653 |a Qualitative research 
653 |a Ethics 
653 |a Training 
653 |a Research 
653 |a Models 
653 |a Research design 
653 |a Technology 
653 |a Educational programs 
653 |a Human-computer interaction 
653 |a Transformation 
653 |a Acceptance 
653 |a Innovations 
653 |a Business schools 
653 |a Frame analysis 
653 |a Language modeling 
653 |a Adoption of innovations 
700 1 |a Arts-Chiss, Nathalie  |u LEFMI (Laboratory of Economics, Finance, Management, and Innovation), University of Picardy Jules Verne, 80000 Amiens, France; <email>loubna.mourtajji@u-picardie.fr</email>; Marketing Department, University Institute of Technology of Oise, 60100 Creil, France; Business and Administration Management Department, University Institute of Technology of Oise, 60000 Beauvais, France 
773 0 |t Administrative Sciences  |g vol. 14, no. 12 (2024), p. 325 
786 0 |d ProQuest  |t ABI/INFORM Global 
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