How Microeconomics Works Within a Firm

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Detalles Bibliográficos
Publicado en:	The Journal of Applied Business and Economics vol. 27, no. 1 (2025), p. 1
Autor principal:	Deo, Prakash
Publicado:	North American Business Press
Materias:	Consumer behavior Principles Price elasticity Consumers Capital budgeting Profits Elasticity of demand Commodities Accounting Consumption Microeconomics Opportunity costs Market equilibrium Demand curves Budgets Economic theory Production costs Revenue Fixed costs Utility functions Variable costs Marginal costs
Acceso en línea:	Citation/Abstract Full Text Full Text - PDF
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Descripción
Resumen:	While it is a widespread practice for business majors to take the microeconomics course in the early years of their college education, for most students it is followed by courses in other disciplines such as accounting, finance, and marketing. In turn, in these disciplines, the formulation of theory, models and examples involve use of nomenclature specific to that discipline such as accounting and financial performances. Sometimes the word "economic" measure does appear in these discipline specific courses. Many of these concepts and models with resulting measures though perceived to be developed in different business disciplines, they originate from or developed utilizing the micro economic theory. In this study, we plan to link together the microeconomic theory and its applications in development of concepts and models in other disciplines so that student and practitioners will be able tie in a seamless manner, and if necessary, modify these concepts to apply and solve business issues in a firm.
ISSN:	1499-691X
Fuente:	ABI/INFORM Global