Staying true to your word: how brand name pronounceability shapes brand credibility in marketing communication

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Bibliografische gegevens
Gepubliceerd in:	Current Psychology vol. 44, no. 1 (Jan 2025), p. 479
Gepubliceerd in:	Springer Nature B.V.
Onderwerpen:	Marketing Brand names Credibility Consumer behavior Psychology Perceptions Consumers Fluency Phonetics Communication Pronounceability Phonetic form Research Brands
Online toegang:	Citation/Abstract Full Text - PDF
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