Targeted and Personalized Online Advertising in the Age of Artificial Intelligence (AI): A Literature Review and Research Agenda

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Detalles Bibliográficos
Publicado en:	International Journal of Supply and Operations Management vol. 12, no. 1 (Feb 2025), p. 105
Autor principal:	Reeyazati, Ashraf
Otros Autores:	Samizadeh, Reza
Publicado:	Kharazmi University
Materias:	Customers Machine learning Cluster analysis Artificial intelligence Support vector machines Clustering Artificial neural networks Business schools Unsupervised learning Algorithms Best practice Advertising Customization Decision trees Vector quantization Literature reviews Regression analysis Neural networks
Acceso en línea:	Citation/Abstract Full Text - PDF
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