Joining forces for online feedback management: policy recommendations for human–AI collaboration

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Publicat a:Data & Policy vol. 7 (2025)
Autor principal: Katsiuba, Dzmitry
Altres autors: Dolata, Mateusz, Schwabe, Gerhard
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Cambridge University Press
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Accés en línia:Citation/Abstract
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024 7 |a 10.1017/dap.2025.13  |2 doi 
035 |a 3186951639 
045 2 |b d20250101  |b d20251231 
100 1 |a Katsiuba, Dzmitry  |u Department of Informatics, University of Zurich, Zurich, Switzerland 
245 1 |a Joining forces for online feedback management: policy recommendations for human–AI collaboration 
260 |b Cambridge University Press  |c 2025 
513 |a Journal Article 
520 3 |a Online customer feedback management (CFM) is becoming increasingly important for businesses. Providing timely and effective responses to guest reviews can be challenging, especially as the volume of reviews grows. This paper explores the response process and the potential for artificial intelligence (AI) augmentation in response formulation. We propose an orchestration concept for human–AI collaboration in co-writing within the hospitality industry, supported by a novel NLP-based solution that combines the strengths of both human and AI. Although complete automation of the response process remains out of reach, our findings offer practical implications for improving response speed and quality through human–AI collaboration. Additionally, we formulate policy recommendations for businesses and regulators in CFM. Our study provides transferable design knowledge for developing future CFM products. 
653 |a Artificial intelligence 
653 |a Customer services 
653 |a Companies 
653 |a Humans 
653 |a Hospitality industry 
653 |a Feedback 
653 |a Knowledge management 
653 |a Collaboration 
653 |a Knowledge based engineering 
653 |a Automation 
653 |a Writing 
653 |a Natural language processing 
700 1 |a Dolata, Mateusz  |u Department of Informatics, University of Zurich, Zurich, Switzerland; Department of Political and Social Sciences, Zeppelin University, Friedrichshafen, Germany 
700 1 |a Schwabe, Gerhard  |u Department of Informatics, University of Zurich, Zurich, Switzerland 
773 0 |t Data & Policy  |g vol. 7 (2025) 
786 0 |d ProQuest  |t Political Science Database 
856 4 1 |3 Citation/Abstract  |u https://www.proquest.com/docview/3186951639/abstract/embedded/Q8Z64E4HU3OH5N8U?source=fedsrch 
856 4 0 |3 Full Text  |u https://www.proquest.com/docview/3186951639/fulltext/embedded/Q8Z64E4HU3OH5N8U?source=fedsrch 
856 4 0 |3 Full Text - PDF  |u https://www.proquest.com/docview/3186951639/fulltextPDF/embedded/Q8Z64E4HU3OH5N8U?source=fedsrch