VIRTUAL INFLUENCERS IN THE CONTEXT OF ARTIFICIAL INTELLIGENCE: AN OVERVIEW OF THE EMERGING LITERATURE
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| Publicado en: | Bulletin of the Transilvania University of Brasov. Series VII, Social Sciences and Law. vol. 17, no. 2 (2024), p. 291 |
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| Autor principal: | |
| Publicado: |
Transilvania University of Brasov
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| Acceso en línea: | Citation/Abstract Full Text Full Text - PDF |
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| 024 | 7 | |a 10.31926/but.ssl.2024.17.66.2.10 |2 doi | |
| 035 | |a 3199837458 | ||
| 045 | 2 | |b d20240101 |b d20241231 | |
| 100 | 1 | |a Gross, Eduard C |u Lucian Blaga University of Sibiu | |
| 245 | 1 | |a VIRTUAL INFLUENCERS IN THE CONTEXT OF ARTIFICIAL INTELLIGENCE: AN OVERVIEW OF THE EMERGING LITERATURE | |
| 260 | |b Transilvania University of Brasov |c 2024 | ||
| 513 | |a Journal Article | ||
| 520 | 3 | |a Virtual influencers, aided by artificial intelligence (AI) and computer-generated imagery (CGI), have emerged as key participants in the digital marketing scene. This study investigates their expanding importance, focusing on how Al technologies enable these digital personas to interact with audiences, personalize content, and optimize marketing strategies. Virtual influencers give marketers unprecedented control over messaging and audience engagement, making them a cost-effective and adaptive alternative to actual influencers. However, their popularity has created serious ethical questions, particularly about authenticity, transparency, and the manipulation of consumer trust via parasocial connections. This study examines the current literature on AI-powered virtual influencers, evaluating their effectiveness and the problems they offer to the future of marketing | |
| 653 | |a Computer-generated imagery | ||
| 653 | |a Consumer behavior | ||
| 653 | |a Artificial intelligence | ||
| 653 | |a Influencer marketing | ||
| 653 | |a Imagery | ||
| 653 | |a Transparency | ||
| 653 | |a Ethics | ||
| 653 | |a Marketing | ||
| 653 | |a Cost analysis | ||
| 653 | |a Manipulation | ||
| 653 | |a Audiences | ||
| 653 | |a Literature | ||
| 653 | |a Popularity | ||
| 773 | 0 | |t Bulletin of the Transilvania University of Brasov. Series VII, Social Sciences and Law. |g vol. 17, no. 2 (2024), p. 291 | |
| 786 | 0 | |d ProQuest |t Social Science Database | |
| 856 | 4 | 1 | |3 Citation/Abstract |u https://www.proquest.com/docview/3199837458/abstract/embedded/75I98GEZK8WCJMPQ?source=fedsrch |
| 856 | 4 | 0 | |3 Full Text |u https://www.proquest.com/docview/3199837458/fulltext/embedded/75I98GEZK8WCJMPQ?source=fedsrch |
| 856 | 4 | 0 | |3 Full Text - PDF |u https://www.proquest.com/docview/3199837458/fulltextPDF/embedded/75I98GEZK8WCJMPQ?source=fedsrch |