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Applying QFD to the Vehicle Market Deployment Process

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Publicat a:World Electric Vehicle Journal vol. 16, no. 5 (2025), p. 285
Autor principal: Pino-Servian Marta
Altres autors: de la Puente-Gil Álvaro, Colmenar-Santos, Antonio, Rosales-Asensio, Enrique
Publicat:
MDPI AG
Matèries:
Spain
United States > US
Japan
Customers
Customer services
Electric vehicles
Marketing
Collaboration
Quality management
Market research
Quality control
Questionnaires
Automobiles
Manufacturing
Emission standards
Quality function deployment
Product development
Accés en línia:Citation/Abstract
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Resum:This study presents a practical methodology for systematically incorporating customer expectations and needs into the market implementation of electric vehicles (EVs). Utilising Quality Function Deployment (QFD), companies can evaluate and understand customer requirements, optimise product improvements, and allocate resources efficiently. Though not widely adopted in many Western contexts, QFD proves valuable in enhancing strategic decision making and improving market penetration. Moreover, the integration of EVs with renewable energy and advancements in battery and grid technologies strengthens their environmental and economic benefits. As technological progress and policy support continue, EVs are positioned to drive sustainable transportation and contribute to global carbon reduction goals.
ISSN:2032-6653
DOI:10.3390/wevj16050285
Font:Engineering Database