THE ROLE OF RISK PERCEPTION AND FINANCIAL FACTORS IN THE ADOPTION OF THE FRANCHISE MODEL BY COFFEE SECTOR SMEs

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Publicado no:	Revista de Gestão Social e Ambiental vol. 19, no. 5 (2025), p. 1
Autor principal:	Pacheco, Gabriela Mexia
Publicado em:	Centro Universitário da FEI, Revista RGSA
Assuntos:	Baja California Mexico Mexico Ensenada Mexico Financial planning Expansion Entrepreneurship Small business Return on investment Regional development Financial factors Entrepreneurs Coffee Economics Business growth Emerging markets Growth models Perceptions Regional planning Small & medium sized enterprises-SME Risk perception Business models Research design Perception Franchises Franchising Profitability Risk assessment Coffee industry Consultants Regions Policy making Systematic review Economic development Profits Adoption Public finance Development strategies Management development programmes Financial sustainability Brands Uncertainty Literature reviews Risk factors Markets Economic theory Models Risk Value Literary criticism Investments Ecosystems Employment Development agencies Labor force participation Economic stabilization Context Economic
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