El rol del videoclip en la cumbia desde la industria musical

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Pubblicato in:	Revista Ibérica de Sistemas e Tecnologias de Informação no. E76 (Dec 2024), p. 38
Autore principale:	Falcón, Lorena Vidal
Altri autori:	Gomero, Giancarlo, Garnica, Omar Cerrillo
Pubblicazione:	Associação Ibérica de Sistemas e Tecnologias de Informacao
Soggetti:	Peru Music industry Music videos
Accesso online:	Citation/Abstract Full Text Full Text - PDF
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Descrizione
Abstract:	An interpretive and exploratory research with a qualitative and exploratory approach is employed to examine the most used formats in videoclips with high exposure as a relationship strategy. Semi- structured interviews were conducted with producers of the most representative cumbia orchestras in the Peruvian context, all of which have tens of millions of views on YouTube. Agua Marina, Corazón Serrano, Hermanos Yaipén y Orquesta Candela. En los datos recopilados se observó que las cuatro agrupaciones presentadas parten de un origen fuera de la capital Lima.
ISSN:	1646-9895
Fonte:	Advanced Technologies & Aerospace Database