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How Subscription Video on Demand Platforms can Attract new Subscribers in the Portuguese Market; Exploring Consumer Perceptions and Preferences in the Portuguese Subscription Video on Demand Market Through Preliminary Interviews to Guide Subscriber Attraction

Gespeichert in:
Veröffentlicht in:PQDT - Global (2025)
1. Verfasser: Cardoso, Julieta
Veröffentlicht:
ProQuest Dissertations & Theses
Schlagworte:
Consumer behavior
Subscriptions
Motion pictures
Streaming services
Streaming media
Behavioral psychology
Home economics
Film studies
Online-Zugang:Citation/Abstract
Full Text - PDF
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MARC

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100 1 |a Cardoso, Julieta 
245 1 |a How Subscription Video on Demand Platforms can Attract new Subscribers in the Portuguese Market; Exploring Consumer Perceptions and Preferences in the Portuguese Subscription Video on Demand Market Through Preliminary Interviews to Guide Subscriber Attraction 
260 |b ProQuest Dissertations & Theses  |c 2025 
513 |a Dissertation/Thesis 
520 3 |a In the highly competitive Portuguese SVOD market, platforms face increasing challenges to attract and retain subscribers, thus the purpose of the thesis is to explore strategies to mitigate this concern. Therefore, Literature Review established the market context and strategies, while Preliminary Interviews provided qualitative perspectives from consumers and industry experts. Perceptual and Conjoint analysis uncovered consumer preferences and perceptions. The findings highlight that exclusive content, local productions, personalization, and competitive pricing are the most valued features for users, while advertisement holds minimal significance. Additionally, piracy presented a significant threat to the market, with higher prevalence among men and younger demographics. 
653 |a Consumer behavior 
653 |a Subscriptions 
653 |a Motion pictures 
653 |a Streaming services 
653 |a Streaming media 
653 |a Behavioral psychology 
653 |a Home economics 
653 |a Film studies 
773 0 |t PQDT - Global  |g (2025) 
786 0 |d ProQuest  |t ProQuest Dissertations & Theses Global 
856 4 1 |3 Citation/Abstract  |u https://www.proquest.com/docview/3224573234/abstract/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch 
856 4 0 |3 Full Text - PDF  |u https://www.proquest.com/docview/3224573234/fulltextPDF/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch