Perceptions of South African Freelance Copywriters on Cross-Cultural Communication on the Upwork Digital Platform

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Chi tiết về thư mục
Xuất bản năm:	PQDT - Global (2024)
Tác giả chính:	Moyo, Busani
Được phát hành:	ProQuest Dissertations & Theses
Những chủ đề:	Gig economy Wide area networks Culture Investigations Managers Communication Freelance Demographics Employment Leadership Innovations Infrastructure Employees Pandemics Computer platforms Communications technology Cultural differences Acculturation Education Digital technology Employment interviews Civil engineering Demography Economics Electrical engineering Epidemiology Information science Labor relations Sociology South African studies Sub Saharan Africa studies
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Miêu tả
Bài tóm tắt:	This qualitative study explores and describes the perceptions of South African freelance copywriters on cross-cultural communication on the Upwork digital platform. The study seeks to examine these perceptions with the aim of making recommendations on how Upwork can facilitate better cross-cultural communication. This study follows the interpretative approach because it seeks to determine perspectives based on how the participants create meaning from interpreting events. Data was collected from 20 participants through semi-structured interviews and two focus group discussions. The freelance copywriters suggest that Upwork lacks cross-cultural awareness to facilitate effective cross-cultural communication. The study proposes some recommendations, such as facilitating training and development, and engaging communication experts to help develop resources that could make it easier for people to communicate on the platform, even if they come from different cultures.
số ISBN:	9798283154046
Nguồn:	ProQuest Dissertations & Theses Global