Empowering Coastal SMEs: A Digital Transformation Model to Enhance Competitiveness and Sustainability

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Bibliografiset tiedot
Julkaisussa:Calitatea vol. 26, no. 206 (May 2025), p. 422-428
Päätekijä: Doktoralina, Caturida Meiwanto
Muut tekijät: Abdullah, Muhamad Al Faruq, Febrian, Wenny Desty, Maulana, Diky
Julkaistu:
Romanian Society for Quality Assurance
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100 1 |a Doktoralina, Caturida Meiwanto  |u Facu|ty 0f Business and Social Sciences, Universitas Dian Nusantara, Jakarta 
245 1 |a Empowering Coastal SMEs: A Digital Transformation Model to Enhance Competitiveness and Sustainability 
260 |b Romanian Society for Quality Assurance  |c May 2025 
513 |a Journal Article 
520 3 |a As the largest archipelagic nation, Indonesia has vast coastal regions with significant economic potential from fisheries and marine tourism. However, coastal SMEs face major challenges in fully utilising this potential, including an over-reliance on marine resources, low digital literacy, and limited access to capital and markets. These factors not only hinder innovation but also make coastal SMEs vulnerable to market fluctuations and environmental changes. This research seeks to identify these challenges, develop a digital-based empowerment model, and evaluate its effectiveness in enhancing SME competitiveness. A significant gap exists between the economic potential of coastal regions and SMEs' ability to fully harness available resources, especially in the context of digital transformation. The research explores which empowerment models can strengthen SME development and how these can be implemented effectively. Using a qualitative case study in Segarajaya, Bekasi, the research collected data through observations, interviews, training, and monitoring. The findings indicate that a digital-based empowerment model-incorporating digital literacy training, product innovation, and improved market access-can significantly enhance SME capabilities. The Coastal SME Digitalisation Centre has been effective as a hub for training, providing technological support and ongoing mentorship. Despite these achievements, inadequate digital infrastructure remains a barrier, and consistent government support is crucial to ensure long-term progress. The participants reported increased sales and improved business management post-training. This study contributes to the literature by integrating the knowledge-based view (KBV) with a sustainable digital development approach and proposing an empowerment model combining digital technology, product innovation, and community-based strategies. 
651 4 |a Indonesia 
653 |a Competitiveness 
653 |a Coastal zone 
653 |a Fisheries 
653 |a Marine fish 
653 |a Tacit knowledge 
653 |a Natural resources 
653 |a Innovations 
653 |a Marine tourism 
653 |a Environmental changes 
653 |a Knowledge management 
653 |a Entrepreneurs 
653 |a Community 
653 |a Explicit knowledge 
653 |a Training 
653 |a Marine resources 
653 |a Underwater resources 
653 |a Economic growth 
653 |a Ecosystems 
653 |a Tourism 
653 |a Coasts 
653 |a Business success 
653 |a Competition 
653 |a Economics 
653 |a Qualitative analysis 
653 |a Digital transformation 
653 |a Sustainable development 
653 |a Small & medium sized enterprises-SME 
653 |a Empowerment 
653 |a Effectiveness 
653 |a Digital marketing 
653 |a Access to information 
653 |a Business administration 
653 |a Digitization 
653 |a Digital technology 
653 |a Digital literacy 
653 |a Economic 
700 1 |a Abdullah, Muhamad Al Faruq  |u Facu|ty 0f Business and Social Sciences, Universitas Dian Nusantara, Jakarta 
700 1 |a Febrian, Wenny Desty  |u Facu|ty 0f Business and Social Sciences, Universitas Dian Nusantara, Jakarta 
700 1 |a Maulana, Diky  |u Facu|ty 0f Business and Social Sciences, Universitas Dian Nusantara, Jakarta 
773 0 |t Calitatea  |g vol. 26, no. 206 (May 2025), p. 422-428 
786 0 |d ProQuest  |t Engineering Database 
856 4 1 |3 Citation/Abstract  |u https://www.proquest.com/docview/3227658265/abstract/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch 
856 4 0 |3 Full Text  |u https://www.proquest.com/docview/3227658265/fulltext/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch 
856 4 0 |3 Full Text - PDF  |u https://www.proquest.com/docview/3227658265/fulltextPDF/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch