Do First Impressions Count? A Gendered Comparative Analysis of Self-Presentations by Contestants in the Bachelor and Bachelorette South Africa

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Publicado en:The Qualitative Report vol. 30, no. 6 (Jun 2025), p. 3784-3800
Autor principal: Ngcongo, Mthobeli
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The Qualitative Report
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024 7 |a 10.46743/2160-3715/2025.5257  |2 doi 
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100 1 |a Ngcongo, Mthobeli  |u University of Johannesburg, South Africa 
245 1 |a Do First Impressions Count? A Gendered Comparative Analysis of Self-Presentations by Contestants in the Bachelor and Bachelorette South Africa 
260 |b The Qualitative Report  |c Jun 2025 
513 |a Journal Article 
520 3 |a The study of social role expectations for men and women has been instrumental in a better understanding of intersex dynamics. Although much research has focused on behavioral similarities and differences in formal contexts, qualitative research that helps us to understand gendered differences in informal contexts remains underappreciated. In particular, the area of romance presents a fruitful social context in which to comparatively study gendered manifestations of strategic self-presentation. Using the first episodes of the first seasons of the Bachelor and Bachelorette South Africa reality television franchise, this study compares 28 self-presentation tactics used by 17 male and 24 female contestants. Textual analysis suggests minor similarities in how selfpresentation is used by men compared to women and stark differences that support social role theory's supposition of different behavioral expectations for the two genders. That is, men seem to use more self-presentation tactics and with greater intensity compared to women to successfully make a good first impression. The men's self-presentation efforts conform to social role expectations for men in romantic contexts. 
651 4 |a South Africa 
653 |a Behavior 
653 |a Socialization 
653 |a Qualitative research 
653 |a Television programming 
653 |a Gender 
653 |a Comparative analysis 
653 |a Television 
653 |a Expectations 
653 |a Women 
653 |a Female roles 
653 |a Social interaction 
653 |a Men 
653 |a Text analysis 
653 |a Social environment 
653 |a Presentations 
653 |a Gender differences 
653 |a Reality programming 
653 |a Sex Role 
653 |a Males 
653 |a Literature Reviews 
653 |a Social Behavior 
653 |a Females 
653 |a Interpersonal Relationship 
653 |a Expectation 
653 |a Role Theory 
773 0 |t The Qualitative Report  |g vol. 30, no. 6 (Jun 2025), p. 3784-3800 
786 0 |d ProQuest  |t Sociology Database 
856 4 1 |3 Citation/Abstract  |u https://www.proquest.com/docview/3228538459/abstract/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch 
856 4 0 |3 Full Text  |u https://www.proquest.com/docview/3228538459/fulltext/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch 
856 4 0 |3 Full Text - PDF  |u https://www.proquest.com/docview/3228538459/fulltextPDF/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch