MARC

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001 3228850253
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022 |a 1933-5954 
024 7 |a 10.15760/comminfolit.2025.19.1.4  |2 doi 
035 |a 3228850253 
045 2 |b d20250101  |b d20250630 
084 |a 110513  |2 nlm 
100 1 |a Golijanin, Aleksandar  |u York University 
245 1 |a What Language Are We Speaking?: Marketing Information Literacy on University Library Websites 
260 |b Communications in Information Literacy  |c 2025 
513 |a Journal Article 
520 3 |a This study investigates how Canadian university libraries communicate information literacy (IL) to non-library faculty members on faculty-facing web pages. A content analysis was conducted of websites from institutions affiliated with the Canadian Association of Research Libraries (n = 25) to identify trends in the terminology used to describe IL. The findings reveal that the term "information literacy" appears with varying frequency across website headings, subheadings and body text, while terms like "research skills" and "critical information use" may appear in its stead. University libraries may intentionally be employing these terms to enhance faculty engagement in response to the existing literature, which suggests non-library faculty generally dislike IL jargon. These findings have implications for how academic libraries market their IL-related services to non-library faculty, suggesting a need for further research into how the work of IL can be effectively communicated to non-library audiences. 
653 |a Higher education 
653 |a User training 
653 |a Students 
653 |a Information literacy 
653 |a Trends 
653 |a Curricula 
653 |a Information professionals 
653 |a Library and information science 
653 |a Library collections 
653 |a Library associations 
653 |a Skills 
653 |a Terminology 
653 |a Research methodology 
653 |a Academic libraries 
653 |a Hypotheses 
653 |a Librarians 
653 |a Websites 
653 |a Literacy 
653 |a Libraries 
653 |a Colleges & universities 
653 |a Research 
653 |a Content analysis 
653 |a Marketing 
653 |a Jargon 
653 |a Information 
653 |a College faculty 
653 |a Communication 
653 |a Library Materials 
653 |a Critical Thinking 
653 |a Student Development 
653 |a Literature Reviews 
653 |a Research Skills 
653 |a Online Searching 
653 |a Information Retrieval 
653 |a Distance Education 
653 |a Process Education 
653 |a School Surveys 
653 |a Research Libraries 
653 |a Library Instruction 
653 |a School Libraries 
653 |a Information Needs 
653 |a Authors 
653 |a Library Personnel 
653 |a Library Skills 
653 |a Professional Education 
653 |a Educational Trends 
773 0 |t Communications in Information Literacy  |g vol. 19, no. 1 (2025), p. 51-70 
786 0 |d ProQuest  |t Library Science Database 
856 4 1 |3 Citation/Abstract  |u https://www.proquest.com/docview/3228850253/abstract/embedded/6A8EOT78XXH2IG52?source=fedsrch 
856 4 0 |3 Full Text  |u https://www.proquest.com/docview/3228850253/fulltext/embedded/6A8EOT78XXH2IG52?source=fedsrch 
856 4 0 |3 Full Text - PDF  |u https://www.proquest.com/docview/3228850253/fulltextPDF/embedded/6A8EOT78XXH2IG52?source=fedsrch 
856 4 0 |3 Full text outside of ProQuest  |u http://eric.ed.gov/?id=EJ1479081