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EMERGING TRENDS IN FOOD CONSUMER DEHAVIOUR

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Publicat a:Amfiteatru Economic vol. 27, no. 69 (May 2025), p. 398-414
Autor principal: Coman, Claudiu
Altres autors: Coman, Ecaterina, Cilan, Teodor Florin
Publicat:
Bucharest Academy of Economic Studies, Faculty of Commerce
Matèries:
Consumer behavior
Technological change
Healthy food
Trends
Food consumption
Social networks
Consumption patterns
Content analysis
Policy making
Processed foods
Environmental impact
Ethics
Packaging
Influence
Food waste
Proteins
Food processing industry
Innovations
Marketing
Research methodology
Social norms
Consumers
Bibliometrics
Sustainability
Sustainable development
Behavior change
Social media
Sustainable consumption
Theory of planned behavior
Pandemics
Electronic commerce
Literature reviews
Natural & organic foods
Behavior modification
Citations
Resistance
Markets
Well being
Changes
Health services
Behavior
Health behavior
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Resum:Changes in consumer behaviour are shaping food industry strategies, and a broad analysis of the specialised literature is needed to provide a holistic view of trends in consumer behaviour trends. This article aims to identify the research directions in the field and the trends that could shape food markets. Through a bibliometric analysis of 947 publications indexed in the Web of Science over the past five years, five major research directions were identified and, for each of them, emerging trends were established. Key findings reveal a growing emphasis on health sustainability and digitalisation Consumers are demanding organic, locally sourced, healthier products due to concerns about environmental impact and personal well-being. Digital tools are transforming food consumption patterns, but innovative technologies, such as drone delivery and food innovations, 3D printed food, insect-based products or other alternative proteins, still face consumer resistance. Packaging innovations, including active and edible packaging, offer the potential to improve food quality and sustainability and change consumer behaviour. The study emphasises the importance of social norms, health consciousness and social media in shaping purchase intentions for sustainable products. This analysis offers valuable insights for academia, industry, and policymakers to anticipate market changes and effectively adapt to evolving consumer demands.
ISSN:1582-9146
2247-9104
DOI:10.24818/EA/2025/69/398
Font:ABI/INFORM Global