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Human Artistry in an AI-Driven Film Industry: Evaluating the Role of Creativity in Hollywood VFX

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Publicado en:The Journal of Communication and Media Studies vol. 10, no. 1 (2025), p. 63-83
Autor principal: Essien Oku Essien
Otros Autores: Kalkat, Awni, Lamichhane, Sonika
Publicado:
Common Ground Research Networks
Materias:
Artificial intelligence
Discourse analysis
Humans
Artists
Film industry
Aesthetics
Imagery
Motion pictures
Storytelling
Augmented reality
Special effects
Simulation
Computer-generated imagery
Prostheses
Communication
Motion picture directors & producers
Semiotics
Motion picture industry
Media studies
Creativity
Postmodernism
Actors
Realism
Anxiety
Mass media images
Acceso en línea:Citation/Abstract
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Resumen:In films, Visual Effects (VFX) are meticulously crafted by skilled artists who painstakingly create and manipulate computer-generated imagery (CGI) to enhance a film’s storytelling and visual aesthetics. However, with the rise of artificial intelligence (AI), the landscape of VFX is transforming. Consequently, the widespread implementation of AI has sparked concerns within the film industry about the potential replacement of human contributions, akin to trends observed in other sectors previously dominated by humans. This raises concerns about the value of human artistry, provoking anxiety regarding machine substitution. This study elucidates this issue by strategically analyzing two highly successful augmented reality films using a two-prong research approach—Discourse Analysis and Realism Analysis—and from theoretical lenses, demonstrating that, despite the ascendance of AI, human artistry continues to hold a significant role in creative expression.
ISSN:2470-9255
DOI:10.18848/2470-9247/CGP/v10i01/63-82
Fuente:Social Science Database