Bridging the Gap – Requirements and Success Strategies in Digital Start-Ups

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Publicado en:ISPIM Innovation Symposium (Jun 2025), p. 1-31
Autor principal: Schulz, Antonia
Otros Autores: Mattes, Verena, Schallmo, Daniel, Schieder, Christian
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The International Society for Professional Innovation Management (ISPIM)
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Acceso en línea:Citation/Abstract
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100 1 |a Schulz, Antonia  |u Neu-Ulm University of Applied Sciences, Wileystraße 1, 89231 NeuUlm, Germany 
245 1 |a Bridging the Gap – Requirements and Success Strategies in Digital Start-Ups 
260 |b The International Society for Professional Innovation Management (ISPIM)  |c Jun 2025 
513 |a Journal Article 
520 3 |a This paper compares the needs expressed by digital start-up founders to the factors that contribute to start-up success. Drawing on ten qualitative interviews with founders, it identifies key needs in the following five dimensions: (1) building blocks for growth, (2) entrepreneurial identity and agency, (3) start-up enablement through institutional interfaces, (4) start-up enablement through interpersonal interfaces, and (5) start-up finance and capital access. These needs are compared with success factors identified in prior research. The results show that many founder needs, such as modular learning options, early customer feedback, and financial stability, correspond to success factors. However, other needs, especially those relating to personal identity and emotional strain, are not reflected by success factors. Additionally, some important success strategies-such as innovation strategy, risk planning, and the use of digital technologies-are rarely mentioned by founders. The paper calls for improved support structures that both respond to founder needs and encourage awareness of underrecognized success factors. 
610 4 |a European Commission 
653 |a Entrepreneurs 
653 |a Computer simulation 
653 |a Digital infrastructure 
653 |a Entrepreneurship 
653 |a Market entry 
653 |a Startups 
653 |a Customer feedback 
653 |a Market positioning 
653 |a Digital technology 
653 |a Computer platforms 
653 |a Success factors 
653 |a Business models 
700 1 |a Mattes, Verena  |u Neu-Ulm University of Applied Sciences, Wileystraße 1, 89231 NeuUlm, Germany 
700 1 |a Schallmo, Daniel  |u Neu-Ulm University of Applied Sciences, Wileystraße 1, 89231 NeuUlm, Germany 
700 1 |a Schieder, Christian  |u Technical University of Applied Sciences Amberg-Weiden, Hetzenrichter Weg 15, 92637 Weiden, Germany 
773 0 |t ISPIM Innovation Symposium  |g (Jun 2025), p. 1-31 
786 0 |d ProQuest  |t Engineering Database 
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