Integrating Agile and V Models for Complex New Product Development Planning Initiatives: A Hybrid Framework for Modern Day Product Development

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Udgivet i:IISE Annual Conference. Proceedings (2025), p. 1-7
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Institute of Industrial and Systems Engineers (IISE)
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024 7 |a 10.21872/2025IISE_5604  |2 doi 
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245 1 |a Integrating Agile and V Models for Complex New Product Development Planning Initiatives: A Hybrid Framework for Modern Day Product Development 
260 |b Institute of Industrial and Systems Engineers (IISE)  |c 2025 
513 |a Conference Proceedings 
520 3 |a Modern engineering projects, characterized by increasing complexity, challenge traditional methodologies such as Waterfall, Agile, and Systems V models. While these methods are systematic and methodical, they often lack the flexibility to accommodate the evolving demands and uncertainties of large-scale new product development initiatives. Innovations in digital transformation and entrepreneurial eco-system design, driven by AI, machine learning, and Internet of Things (IoT), highlight the need for adaptive, iterative development methods that can reduce product time-to-market durations. Agile methods are typically used for software development and are often difficult to apply in hardware-centric projects. This paper presents an Integrated Agile V-Model framework, that combines Agile's iterative flexibility with the V model's structured, gate-driven approach. This hybrid framework streamlines complex system management, risk mitigation, stakeholder engagement, and cross-functional collaboration throughout the project lifecycle. The framework could particularly be beneficial in sectors such as aerospace, defense, advanced manufacturing, healthcare, construction, energy, automotive, and technology, where adaptability and objective-driven milestones are critical to project success. 
653 |a Machine learning 
653 |a Product development 
653 |a Collaboration 
653 |a Internet of Things 
653 |a Defense contracts 
653 |a Artificial intelligence 
653 |a Adaptability 
653 |a Teams 
653 |a Planning 
653 |a Flexibility 
653 |a Systems development 
653 |a Systems design 
653 |a Project management 
653 |a Complex systems 
653 |a Methods 
653 |a Literature reviews 
653 |a Complexity 
653 |a Stakeholders 
653 |a Systems engineering 
653 |a Software development 
773 0 |t IISE Annual Conference. Proceedings  |g (2025), p. 1-7 
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