Online Consumption Behavior of Gen Z in Indonesia Post-COVID-19 Pandemic: The Role of Digital Technology
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| Publicado en: | Calitatea vol. 26, no. 207 (Jul 2025), p. 402-413 |
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| Autor principal: | |
| Otros Autores: | , , , |
| Publicado: |
Romanian Society for Quality Assurance
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| Acceso en línea: | Citation/Abstract Full Text Full Text - PDF |
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| 003 | UK-CbPIL | ||
| 022 | |a 1582-2559 | ||
| 024 | 7 | |a 10.47750/QAS/26.207.41 |2 doi | |
| 035 | |a 3245446516 | ||
| 045 | 2 | |b d20250701 |b d20250731 | |
| 084 | |a 166147 |2 nlm | ||
| 100 | 1 | |a Suryadi, Nanang |u Qeparimeni of Management, Faculty of Ecnomics and Business, Universitas Brawijaya, Indonesia | |
| 245 | 1 | |a Online Consumption Behavior of Gen Z in Indonesia Post-COVID-19 Pandemic: The Role of Digital Technology | |
| 260 | |b Romanian Society for Quality Assurance |c Jul 2025 | ||
| 513 | |a Journal Article | ||
| 520 | 3 | |a The lockdown conditions during the Covid 19 pandemic caused several changes in behavior, one of which was that consumers found it easier to shop from home. The main driver of this change in consumer behavior is technology. This research is a development of research on consumer behavior during the Covid-19 pandemic and its relationship with Gen Z in Indonesia. The purpose of this study is to determine the behavior of Gen Z digital technology use towards online purchase intentions both directly and through trust and moderated by product type. The study population consisted of users of Java-based online marketplaces. Samples were taken using a purposive sampling technique, with the criteria of being 17 to 25 years old, having shopped on a marketplace application for the last 6 months, and been domiciled in Java throughout the COVID-19 outbreak. Sampling used a questionnaire. Data were analyzed using structural equation modeling partial least squares (SEM-PLS). The results of the study show that the use of technology is found to have a positive and significant effect on purchase intentions, both directly and through trust-mediated mediation. However, product type does not moderate the relationship between technology use and purchase intention. | |
| 651 | 4 | |a Indonesia | |
| 653 | |a Pandemics | ||
| 653 | |a Consumer behavior | ||
| 653 | |a Shelter in place | ||
| 653 | |a Video teleconferencing | ||
| 653 | |a Consumers | ||
| 653 | |a Purchase intention | ||
| 653 | |a Generation Z | ||
| 653 | |a Sampling methods | ||
| 653 | |a Social networks | ||
| 653 | |a Consumption | ||
| 653 | |a Shopping | ||
| 653 | |a Electronic commerce | ||
| 653 | |a COVID-19 | ||
| 653 | |a Sampling | ||
| 653 | |a Coronaviruses | ||
| 653 | |a Population studies | ||
| 653 | |a Influence | ||
| 653 | |a Digital technology | ||
| 653 | |a Social | ||
| 653 | |a Economic | ||
| 700 | 1 | |a Firdausiah, RR Ayu |u Qeparimeni of Management, Faculty of Ecnomics and Business, Universitas Brawijaya, Indonesia | |
| 700 | 1 | |a Islam Fasieh, Muhammad Fajrul |u Qeparimeni of Management, Faculty of Ecnomics and Business, Universitas Brawijaya, Indonesia | |
| 700 | 1 | |a Hakim, Abdurrahman |u Qeparimeni of Management, Faculty of Ecnomics and Business, Universitas Brawijaya, Indonesia | |
| 700 | 1 | |a Parwati, Kardina Yudha |u Qeparimeni of Management, Faculty of Ecnomics and Business, Universitas Brawijaya, Indonesia | |
| 773 | 0 | |t Calitatea |g vol. 26, no. 207 (Jul 2025), p. 402-413 | |
| 786 | 0 | |d ProQuest |t Engineering Database | |
| 856 | 4 | 1 | |3 Citation/Abstract |u https://www.proquest.com/docview/3245446516/abstract/embedded/J7RWLIQ9I3C9JK51?source=fedsrch |
| 856 | 4 | 0 | |3 Full Text |u https://www.proquest.com/docview/3245446516/fulltext/embedded/J7RWLIQ9I3C9JK51?source=fedsrch |
| 856 | 4 | 0 | |3 Full Text - PDF |u https://www.proquest.com/docview/3245446516/fulltextPDF/embedded/J7RWLIQ9I3C9JK51?source=fedsrch |