Shifting Sands: Byju's Tumultuous Journey Through Layoff Mayhem
Gorde:
| Argitaratua izan da: | IUP Journal of Business Strategy vol. 22, no. 2 (Apr-Jun 2025), p. 57-82 |
|---|---|
| Egile nagusia: | |
| Beste egile batzuk: | |
| Argitaratua: |
IUP Publications
|
| Gaiak: | |
| Sarrera elektronikoa: | Citation/Abstract Full Text Full Text - PDF |
| Etiketak: |
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
|
MARC
| LEADER | 00000nab a2200000uu 4500 | ||
|---|---|---|---|
| 001 | 3248680458 | ||
| 003 | UK-CbPIL | ||
| 022 | |a 0972-9259 | ||
| 024 | 7 | |a 10.71329/1IUP]BS/2025.22.2.57-81 |2 doi | |
| 035 | |a 3248680458 | ||
| 045 | 2 | |b d20250401 |b d20250630 | |
| 084 | |a 113924 |2 nlm | ||
| 100 | 1 | |a Aravamudhan, N R |u Professor, Rajalakshmi School of Business, Chennai, Tamil Nadu, India | |
| 245 | 1 | |a Shifting Sands: Byju's Tumultuous Journey Through Layoff Mayhem | |
| 260 | |b IUP Publications |c Apr-Jun 2025 | ||
| 513 | |a Journal Article | ||
| 520 | 3 | |a Byju's was once touted as the world's largest for-profit digital education content provider. To its credit, Byju's was responsible for making quality education accessible and affordable. Its meteoric rise, from a modest startup to an exdlted unicorn status, was fueled by its innovative product offerings, high-octane marketing and faster user acquisition. However, a slew of strategic missteps, unviable acquisitions, financial troubles and serious governance lapses led to its precipitous fall. What followed was a tsunami of layoffs, marred by poor communication, and serious procedural lapses, exposing the gaping holes in Byju's HR practices. This case study runs the whole gamut-tracing the rise and free fall of Byju's, strategic missteps that triggered the crisis and the wave of layoffs unleashed by the company. It offers a cryptic view of how the absence of structured downsizing process and communication blunders can seriously erode employees' trust, company reputation and long-term sustainability. This case study offers a cautionary tale for the new startups navigating the challenges of hyper-growth and expansionist impulses that prioritize scaling up at the altar of people. | |
| 651 | 4 | |a India | |
| 653 | |a Students | ||
| 653 | |a Test preparation | ||
| 653 | |a Curricula | ||
| 653 | |a Startups | ||
| 653 | |a Distance learning | ||
| 653 | |a Layoffs | ||
| 653 | |a Education | ||
| 653 | |a Case studies | ||
| 653 | |a COVID-19 | ||
| 700 | 1 | |a Krishnaveni, R |u Director, Terf's Academy CAS, Tiruppur, Tamil Nadu, India | |
| 773 | 0 | |t IUP Journal of Business Strategy |g vol. 22, no. 2 (Apr-Jun 2025), p. 57-82 | |
| 786 | 0 | |d ProQuest |t ABI/INFORM Global | |
| 856 | 4 | 1 | |3 Citation/Abstract |u https://www.proquest.com/docview/3248680458/abstract/embedded/L8HZQI7Z43R0LA5T?source=fedsrch |
| 856 | 4 | 0 | |3 Full Text |u https://www.proquest.com/docview/3248680458/fulltext/embedded/L8HZQI7Z43R0LA5T?source=fedsrch |
| 856 | 4 | 0 | |3 Full Text - PDF |u https://www.proquest.com/docview/3248680458/fulltextPDF/embedded/L8HZQI7Z43R0LA5T?source=fedsrch |