METAPHORIZATION IN TOURISM DISCOURSE: FROM THE LANGUAGE OF GUIDEBOOKS TO CONCEPTUAL MODELS IN THE GLOBAL DEVELOPMENT OF THE TOURISM INDUSTRY
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| Publicat a: | Geo Journal of Tourism and Geosites vol. 61, no. 3 (2025), p. 1751-1758 |
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| Autor principal: | |
| Publicat: |
University of Oradea, Department of Geography, Tourism and Territorial Planning
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| Matèries: | |
| Accés en línia: | Citation/Abstract Full Text Full Text - PDF |
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| 024 | 7 | |a 10.30892/gtg.61333-1543 |2 doi | |
| 035 | |a 3251472853 | ||
| 045 | 2 | |b d20250501 |b d20250630 | |
| 100 | 1 | |a Buzrukova, Makhina |u Zarmed University, Department of Foreign Philology, Q. Murtazoyev Str., Bukhara, Uzbekistan | |
| 245 | 1 | |a METAPHORIZATION IN TOURISM DISCOURSE: FROM THE LANGUAGE OF GUIDEBOOKS TO CONCEPTUAL MODELS IN THE GLOBAL DEVELOPMENT OF THE TOURISM INDUSTRY | |
| 260 | |b University of Oradea, Department of Geography, Tourism and Territorial Planning |c 2025 | ||
| 513 | |a Journal Article | ||
| 520 | 3 | |a This article investigates the pivotal role of metaphor as a cognitive and linguistic mechanism in shaping the specialized vocabulary of the tourism industry. Drawing on the conceptual metaphor theory developed by George Lakoff and Mark Johnson, as well as the cognitive-linguistic perspectives of A.D. Arutyunova, the study underscores that metaphor is not merely a rhetorical or stylistic device but a fundamental tool for conceptualizing, interpreting, and communicating human experiences. Metaphors serve as mental models that bridge abstract and concrete domains, allowing tourism professionals and consumers alike to comprehend complex or novel phenomena through familiar conceptual structures. The research is based on an in-depth analysis of English-language tourism discourse, focusing on metaphorical terms that have emerged within this rapidly developing field. These metaphors are not incidental; rather, they play a systematic and constructive role in naming, classifying, and promoting tourism experiences, services, and destinations. The study adopts a cognitive and anthropological approach to the analysis of metaphorical transfers, emphasizing their heuristic, explanatory, mnemonic, and communicative functions. Drawing on the classification framework proposed by Lakoff and Johnson, the article distinguishes between structural, orientational, ontological, synesthetic, simple, and extended metaphors. Each category is exemplified with authentic terminology and usage extracted from tourism industry texts, websites, guidebooks, and marketing materials. Particular attention is paid to structural and ontological metaphors, which are most frequently employed in tourism terminology. Structural metaphors map knowledge from concrete domains like "home" or "journey" onto more abstract tourism concepts, While ontological metaphors help conceptualize experiences and places as entities or living beings. By exploring the metaphorical richness of tourism discourse, the article demonstrates how metaphor facilitates conceptual innova tion, enhances the aesthetic and emotional resonance of communication, and strengthens intercultural understanding. Metaphor is shown to function not only as a linguistic resource but also as a reflection of the dynamic, imaginative, and associative nature of human cognition. Ultimately, the metaphorization of tourism vocabulary contributes to the formation of a vivid, expressive, and globally resonant terminological system, promoting both linguistic creativity and cognitive accessibility within the field. | |
| 653 | |a Language | ||
| 653 | |a Memory | ||
| 653 | |a Terminology | ||
| 653 | |a Linguistics | ||
| 653 | |a Metaphor | ||
| 653 | |a Ontology | ||
| 653 | |a Communication | ||
| 653 | |a Heuristic | ||
| 653 | |a Guidebooks | ||
| 653 | |a Tourism industry | ||
| 653 | |a Tourism | ||
| 773 | 0 | |t Geo Journal of Tourism and Geosites |g vol. 61, no. 3 (2025), p. 1751-1758 | |
| 786 | 0 | |d ProQuest |t Biological Science Database | |
| 856 | 4 | 1 | |3 Citation/Abstract |u https://www.proquest.com/docview/3251472853/abstract/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch |
| 856 | 4 | 0 | |3 Full Text |u https://www.proquest.com/docview/3251472853/fulltext/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch |
| 856 | 4 | 0 | |3 Full Text - PDF |u https://www.proquest.com/docview/3251472853/fulltextPDF/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch |