The effects of personalized recommendations on perceived switching costs: The mediation roles of customer satisfaction and habits

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Pubblicato in:	Electronic Markets vol. 35, no. 1 (Dec 2025), p. 80
Autore principale:	Xu, Li
Altri autori:	Sun, Yide, Hsu, Yuan-Teng, Chiu, Ya-Ling
Pubblicazione:	Springer Nature B.V.
Soggetti:	Netflix Inc Consumer behavior Recommender systems Technological change Markets Habits Client satisfaction Costs Efficiency Marketing User needs Expenditures Hypotheses Trade Consumption Innovations Decision making Electronic commerce Algorithms Customers Customer retention Customization Consumer protection User behavior Customer satisfaction User experience Loyalty Structural equation modeling Mediation Shopping Ethics User interface Consumers Artificial intelligence Satisfaction
Accesso online:	Citation/Abstract Full Text Full Text - PDF
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