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Research on Interactivity of Visual Communication Design Based on Digital Media Technology

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Publicado en:Journal of Cases on Information Technology vol. 27, no. 1 (2025), p. 1-14
Autor principal: Zhu, Wei
Publicado:
IGI Global
Materias:
Comprehension
Adaptability
Responsiveness
Human technology relationship
Mass media effects
Digital media
User satisfaction
Immersive virtual reality
Information overload
Human-computer interaction
Interaction models
Virtual reality
Cognition & reasoning
Innovations
Cognitive psychology
Visual communication
Human-computer interface
Verification
Paradigms
Algorithms
Psychology
Technology
Interpersonal communication
Telecommunications
Semantics
Interfaces
Psychological theories
User behavior
Feedback
User experience
Mass media
Visual fields
Machine learning
Artificial intelligence
Modular systems
Information technology
Design
Communication
Acceso en línea:Citation/Abstract
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Resumen:With the development of digital media technology, the field of visual communication design is shifting toward interactivity, driven by multi-screen integration, touch feedback, and virtual reality. This study explores the role of interactivity in reshaping user-media dynamics, moving away from traditional one-way communication to dynamic, multi-dimensional interaction. Drawing on cognitive psychology and human-computer interaction theory, it analyzes existing interaction models and proposes a modular visual interaction system. Through behavioral path simulations and data verification, the research develops an adaptive and scalable digital interaction design framework. Results show that such a system enhances information comprehension, user immersion, and interface responsiveness, offering valuable insights for digital art and communication design practices.
ISSN:1548-7717
1548-7725
1098-8580
1537-937X
DOI:10.4018/JCIT.388929
Fuente:ABI/INFORM Global