The Impact of the 2023 Wikipedia Redesign on User Experience

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Publicado en:Informatics vol. 12, no. 3 (2025), p. 97-112
Autor Principal: Wilson, Tyler
Outros autores: Prajjwal, Gandharv, Vachuska Karl
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MDPI AG
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100 1 |a Wilson, Tyler 
245 1 |a The Impact of the 2023 Wikipedia Redesign on User Experience 
260 |b MDPI AG  |c 2025 
513 |a Journal Article 
520 3 |a In January 2023, Wikipedia introduced its most significant user interface (UI) redesign in over a decade, aiming to improve readability, accessibility, and navigation across devices. Despite the scale of this change, little empirical work has assessed its actual impact on user behavior. This study employs a natural experiment framework, leveraging Wikipedia’s exogenous, site-wide redesign date and large-scale, publicly available data—including clickstream, pageview, and edit histories—to evaluate user experience before and after the change. Using a quasi-experimental design, we estimate an immediate jump of ~1.06 million monthly internal link clicks at launch, while average hourly pageviews in January rose 1.25% despite a one-time –1.79 million dip at rollout. These results highlight the potential of large-scale UI changes to reshape user interaction without broadly alienating users and demonstrate the value of quasi-experimental methods for Human–Computer Interaction (HCI) research. Our approach offers a replicable framework for evaluating real-world design interventions at scale. 
610 4 |a Wikipedia 
653 |a User interface 
653 |a Readability 
653 |a Encyclopedias 
653 |a User behavior 
653 |a Usability 
653 |a User experience 
653 |a Human-computer interface 
653 |a Redesign 
653 |a Social networks 
653 |a Design of experiments 
653 |a Modernization 
653 |a Cognitive load 
653 |a User interfaces 
653 |a Efficiency 
653 |a Case studies 
700 1 |a Prajjwal, Gandharv 
700 1 |a Vachuska Karl 
773 0 |t Informatics  |g vol. 12, no. 3 (2025), p. 97-112 
786 0 |d ProQuest  |t Advanced Technologies & Aerospace Database 
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