How Perceived Motivations Influence User Stickiness and Sustainable Engagement with AI-Powered Chatbots—Unveiling the Pivotal Function of User Attitude

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Detalles Bibliográficos
Publicado en:	Journal of Theoretical and Applied Electronic Commerce Research vol. 20, no. 3 (2025), p. 228-250
Autor principal:	Pang, Hua
Otros Autores:	Hu Zhuyun, Wang, Lei
Publicado:	MDPI AG
Materias:	Customer services Behavior Marketing Motivation Data processing Consumers Perceptions Technology adoption Artificial intelligence Communication Chatbots User satisfaction Human relations Privacy Social networks Risk perception Information systems Technology Acceptance Model Critical components Attitudes Efficiency
Acceso en línea:	Citation/Abstract Full Text + Graphics Full Text - PDF
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