Preferences of community health workers for vaccine communication training programs in harbin, china: a discrete choice experiment

محفوظ في:
التفاصيل البيبلوغرافية
الحاوية / القاعدة:BMC Medical Education vol. 25 (2025), p. 1-14
المؤلف الرئيسي: Zhang, Yuwei
مؤلفون آخرون: Li, Yuanheng, Sha, Zhuowa, Wang, Yazhou, Xie, Yuzhuo, Zhao, Zihua, Linghan Shan, Jiao, Mingli
منشور في:
Springer Nature B.V.
الموضوعات:
الوصول للمادة أونلاين:Citation/Abstract
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LEADER 00000nab a2200000uu 4500
001 3257228379
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022 |a 1472-6920 
024 7 |a 10.1186/s12909-025-07709-3  |2 doi 
035 |a 3257228379 
045 2 |b d20250101  |b d20251231 
084 |a 58506  |2 nlm 
100 1 |a Zhang, Yuwei 
245 1 |a Preferences of community health workers for vaccine communication training programs in harbin, china: a discrete choice experiment 
260 |b Springer Nature B.V.  |c 2025 
513 |a Journal Article 
520 3 |a BackgroundGood communication skills among community health workers (CHWs) can improve public vaccination decision-making and alleviate vaccine hesitancy. However, in China, standardized training to improve the vaccine communication skills of CHWs is insufficient and underemphasized. Accordingly, this study examined the training preferences for CHWs’ vaccine communication skills to meet the current needs of community-based vaccination services in China.MethodsThis study employed a discrete choice experiment (DCE) design conducted at five community health service centers in Harbin, China, between April and June 2021. Data collection included in-depth interviews and face-to-face administration of questionnaires. CHWs were recruited via convenience sampling, with eligibility criteria requiring participants to: hold vaccination qualification certificates; be full-time frontline staff with ≥ 1 year of vaccination experience; have no prior formal training in vaccine communication. A total of 164 valid questionnaires were included for analysis. Preferences for training programs were evaluated using a mixed logit model. The DCE attributes comprised training period (1 day, 3 days, 7 days), main content (vaccine basics, addressing common misconceptions, communication skills), delivery methods (online lectures, on-site seminars, case simulations), training scale (< 50, 50–100, > 100 participants), and feedback mechanisms (none, final feedback, stage-based feedback).ResultsThree attributes—training period, main content of the training, and training scale—significantly influenced CHWs’ training choices. CHWs preferred programs with shorter training cycles and fewer than 50 participants to improve their ability to share basic vaccine-related knowledge and had less desire to receive communication skills training. At the same time, we found no association of training modality on CHW preferences.ConclusionsUsing a DCE, this study investigated the preferences of CHWs for participating in a vaccine communication training program. CHWs preferred a one-day training cycle, training content focusing on vaccine basics, and a small number of people to be trained. The results of this study can inform policymakers and administrators when in China developing vaccine communication training programs for CHWs. 
651 4 |a United States--US 
651 4 |a China 
653 |a Curricula 
653 |a Training 
653 |a Community health care 
653 |a Immunization 
653 |a Focus groups 
653 |a Group Discussion 
653 |a Literature Reviews 
653 |a Health Programs 
653 |a Science Education 
653 |a Data Collection 
653 |a Curriculum Design 
653 |a Outcomes of Treatment 
653 |a Immunization Programs 
653 |a Developed Nations 
653 |a Interviews 
653 |a Community Health Services 
653 |a Communication Skills 
653 |a Decision Making 
653 |a Job Skills 
653 |a Computer Mediated Communication 
653 |a Experiments 
653 |a Health Behavior 
653 |a Communication Strategies 
653 |a Preferences 
653 |a Business Skills 
653 |a COVID-19 
653 |a International Organizations 
653 |a Educational Background 
653 |a Educational Needs 
700 1 |a Li, Yuanheng 
700 1 |a Sha, Zhuowa 
700 1 |a Wang, Yazhou 
700 1 |a Xie, Yuzhuo 
700 1 |a Zhao, Zihua 
700 1 |a Linghan Shan 
700 1 |a Jiao, Mingli 
773 0 |t BMC Medical Education  |g vol. 25 (2025), p. 1-14 
786 0 |d ProQuest  |t Healthcare Administration Database 
856 4 1 |3 Citation/Abstract  |u https://www.proquest.com/docview/3257228379/abstract/embedded/6A8EOT78XXH2IG52?source=fedsrch 
856 4 0 |3 Full Text  |u https://www.proquest.com/docview/3257228379/fulltext/embedded/6A8EOT78XXH2IG52?source=fedsrch 
856 4 0 |3 Full Text - PDF  |u https://www.proquest.com/docview/3257228379/fulltextPDF/embedded/6A8EOT78XXH2IG52?source=fedsrch