MARC

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035 |a 3257415575 
045 2 |b d20250101  |b d20251231 
084 |a ED675180 
100 1 |a Katie Bao, Contributor 
110 2 |a Graduate Management Admission Council 
245 1 |a Demand for Graduate Management Education 
260 |b Graduate Management Admission Council  |c 2025 
513 |a Report 
520 3 |a Business schools are planning for the future--to meet new market demands from candidates, employers, and governments alike, and to contend with the broader trends in population, educational attainment, and policy changes that shape the overall demand for graduate management education (GME). Some higher education institutions are thinking about upcoming "enrollment cliffs" or "demographic cliffs" that result from smaller populations of young people coming of age and enrolling in their programs. Some are operating under the impacts of recession risk, financial crises, or persistent unemployment, and others must continue to fill seats in their classrooms as their governments try to curb the number of international students allowed to migrate to the country. Under all of these conditions, how can business schools make sense of what factors may shape the future demand for GME? Where are the most potential GME candidates, where do they want to study, and why? To answer these questions, this report aims to identify in which markets the demand for GME is largest and strongest. The authors start by identifying macro-level trends in population growth and educational attainment. After establishing the scale of the potential and addressable markets in key geographies, the authors look at the distinct patterns of how candidates move across stages of considering, testing for, and applying to business school programs. The report concludes with five country profiles, which: (1) examine the economic and policy environment for international students intending to study in the country; and (2) describe the characteristics, motivations, and goals of that country's citizens who are interested in pursuing GME. Throughout the report, the authors rely on the World Bank and U.S. Census Bureau as centralized and authoritative sources of population-level information--though this results in some limitations in the recency of available data. In addition, the authors only have information about graduate level or all higher education rather than graduate business school specifically. For GME-specific trends, the authors leverage GMAC's data about prospective students, testing behavior, and application trends. More information about the data sources and research approach is available in the methodology section. Ultimately, the authors hope the information contained in this report can help deans and program directors shape their portfolios by deepening their understanding of the pipeline of talent and refining their offerings to meet the needs of their future students. Further, the authors aim to aid marketing, recruitment, and admissions professionals with tactical information to sharpen their messaging and success metrics in the largest and growing markets for GME around the world. By combining an understanding of macro-level trends with micro-level preferences and behaviors, this report aims to offer a comprehensive look at the current and future demand for GME. 
651 4 |a Canada 
651 4 |a China 
651 4 |a India 
651 4 |a Africa 
651 4 |a Asia 
651 4 |a Latin America 
651 4 |a Europe 
651 4 |a Australia 
651 4 |a Middle East 
651 4 |a Pakistan 
651 4 |a Indonesia 
651 4 |a France 
651 4 |a Germany 
651 4 |a Russia 
651 4 |a Japan 
651 4 |a United Kingdom--UK 
651 4 |a United States--US 
653 |a Business Education 
653 |a Educational Demand 
653 |a Graduate Study 
653 |a Foreign Students 
653 |a Foreign Countries 
653 |a Population Growth 
653 |a Educational Trends 
653 |a Educational Attainment 
653 |a Bachelors Degrees 
653 |a Masters Degrees 
653 |a Masters Programs 
653 |a Doctoral Programs 
653 |a College Entrance Examinations 
653 |a Business Schools 
653 |a College Applicants 
653 |a Student Financial Aid 
653 |a Information Seeking 
700 1 |a Quan Yuan, Contributor 
700 1 |a Kari Nelson, Contributor 
700 1 |a Ankit Nashine, Contributor 
700 1 |a Kun Yuan, Contributor 
700 1 |a Sabrina White, Contributor 
700 1 |a Walker, Andrew 
773 0 |t Graduate Management Admission Council  |g (2025) 
786 0 |d ProQuest  |t ERIC 
856 4 1 |3 Citation/Abstract  |u https://www.proquest.com/docview/3257415575/abstract/embedded/75I98GEZK8WCJMPQ?source=fedsrch 
856 4 0 |3 Full text outside of ProQuest  |u http://eric.ed.gov/?id=ED675180