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Dynamic data visualizations as events: effects of framing and change salience on segmenting dynamic maps

Gorde:
Argitaratua izan da:Cognitive Research vol. 10, no. 1 (Dec 2025), p. 75
Egile nagusia: Pauly, Reena
Beste egile batzuk: Schwan, Stephan
Argitaratua:
Springer Nature B.V.
Gaiak:
Infectious diseases
Data visualization
Memory
Segmentation
Population changes
Actors
Influence
Climate change
Cognition & reasoning
Perceptions
Design
Population decline
Endangered species
Semantics
Geometric Concepts
Prior Learning
Motion
Cognitive Processes
Maps
Individualized Instruction
Observation
Animation
Visual Perception
Meta Analysis
Time
Visual Stimuli
Color
Short Term Memory
Intention
Experiments
Expectation
Visualization
Scripts
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Laburpena:Event segmentation theory, which explores how individuals divide continuous experiences into discrete events, has been extensively studied in naturalistic stimuli. We investigate whether key findings generalize to animated data visualizations, specifically dynamic thematic maps. Experiment 1 showed that inter-individual segmentation agreement in dynamic maps occurs above chance levels and is influenced by the direction of the depicted trend. Experiments 2 and 3 build on these findings by systematically varying the depicted trend in maps showing population changes of fictional insect species. In addition, we examined how conceptual (framing of the species as endangered or invasive) and perceptual factors (salience of directional change) interact to shape segmentation agreement. In Experiment 2, salience was manipulated using different color scales: Saturation-based scales as the high-salience condition and hue-based scales as the low-salience condition. We found a significant three-way interaction between trend, framing, and salience: Agreement was higher when the framing matched the trend direction, but only in the high-salience condition. In Experiment 3, salience was more subtly manipulated by showing the trend either spatially clustered (high salience) or spatially distributed (low salience) across the maps. The results partly replicate the findings of Experiment 2, showing a significant interaction between trend, framing, and spatial pattern on segmentation agreement, with higher agreement for negative trends when population decline was salient and framed as endangered. These findings suggest that symbolic visualizations are subject to event segmentation processes, provided both bottom-up perceptual features and top-down conceptual expectations support the formation and updating of internal event models.
ISSN:2365-7464
DOI:10.1186/s41235-025-00678-7
Baliabidea:Psychology Collection