A STUDY ON MAPPING THREE DECADES OF LITERATURE ON DIGITAL MARKETING USING GENERATIVE AI

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Detalles Bibliográficos
Publicado en:	Lex Localis vol. 23, no. S4 (2025), p. 3203-3208
Autor principal:	Buddha, Latha Rani
Otros Autores:	Venkateswarlu, T
Publicado:	Institute for Local Self-Government and Public Procurement Maribor
Materias:	LinkedIn Corp Tumblr Inc Yahoo Inc Transparency Social media Email Citations Search engine optimization Mass media effects Concepts Machine learning Influencer marketing Social networks Consumer behavior Search engines Advertisements Mapping Advertising Artificial intelligence Marketing Digital marketing Optimization Bibliometrics
Acceso en línea:	Citation/Abstract Full Text Full Text - PDF
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