The Reach of Digital Games and Their Potential as Global Communication Tools

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Publicado en:European Conference on Games Based Learning vol. 2 (Oct 2025), p. 910-918
Autor principal: Yau, Jane
Otros Autores: Harris, Rebecca, Hollins, Paul, Garg, Anchal, Hewage, Pradeep, Ower, Jude, Schuur, Joost, Griffiths, David, Watson, Paul, Iwendi, Celestine, Drachsler, Hendrik
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100 1 |a Yau, Jane  |u DIPF Leibniz Institute for Research and Information in Education, Germany 
245 1 |a The Reach of Digital Games and Their Potential as Global Communication Tools 
260 |b Academic Conferences International Limited  |c Oct 2025 
513 |a Conference Proceedings 
520 3 |a This paper examines the potential of digital games as communication tools to reach global audiences, extending beyond established cultural and geopolitical divides. It shows the empirical data gathered in our EU and UKRI-funded Games Realising Effective and Affective Transformation (GREAT) project, where we collaborated with several organizations to investigate this potential. Namely, a significant case study called Play2Act was undertaken in collaboration with the United Nations Development Programme (UNDP), which forms the focus of this paper. The aims of this study were to find out how much of the world's population could be reached via digital games and how many citizens would be willing to communicate their climate attitudes in a simple and short survey that was inserted into popular mobile games. Currently, there are 3 billion gamers in the world and the idea of reaching citizens via games to understand their opinions on critical global issues and then passing this information to policy-makers emerged. This is the main objective of our project, as to whether games can act as an effective communication channel between citizens and policy-makers, the context being the climate emergency. Governments do not typically have the opportunity to understand their citizens' needs fully. The aim of this project is to decrease the barrier and increase representation and democracy. The findings obtained from the Play2Act study suggest that games, moreover their ability to engage, and inherent social dynamics create a unique opportunity to support meaningful dialogue with a large proportion of citizens reached, engaged and completed the surveys. The study engaged with almost 1 million players from every UN recognised country, with only two exceptions, and ca. 181,000 surveys completed, confirming the global reach of games. The next steps are for UNDP to take this information to individual countries with recommendations of appropriate climate policies based on their citizens' voices, this having huge potential for digital games being policy transformational tools. This research contributes to knowledge on the intersection of technology, culture, and communication and offers valuable insights for policymakers, researchers, and stakeholder groups seeking to leverage digital games for social impact. 
610 4 |a United Nations Development Programme 
653 |a Public opinion 
653 |a Innovations 
653 |a Polls & surveys 
653 |a Computer & video games 
653 |a Chi-square test 
653 |a Climate policy 
653 |a Communication 
653 |a Citizen participation 
653 |a Social impact 
653 |a Computer platforms 
653 |a Knowledge management 
653 |a Data collection 
653 |a Literature reviews 
653 |a Democracy 
653 |a Climate change 
653 |a Literacy 
653 |a Case studies 
700 1 |a Harris, Rebecca  |u University of Greater Manchester, UK 
700 1 |a Hollins, Paul  |u University of Greater Manchester, UK 
700 1 |a Garg, Anchal  |u University of Greater Manchester, UK 
700 1 |a Hewage, Pradeep  |u University of Greater Manchester, UK 
700 1 |a Ower, Jude 
700 1 |a Schuur, Joost 
700 1 |a Griffiths, David 
700 1 |a Watson, Paul 
700 1 |a Iwendi, Celestine 
700 1 |a Drachsler, Hendrik 
773 0 |t European Conference on Games Based Learning  |g vol. 2 (Oct 2025), p. 910-918 
786 0 |d ProQuest  |t Advanced Technologies & Aerospace Database 
856 4 1 |3 Citation/Abstract  |u https://www.proquest.com/docview/3269933813/abstract/embedded/160PP4OP4BJVV2EV?source=fedsrch 
856 4 0 |3 Full Text  |u https://www.proquest.com/docview/3269933813/fulltext/embedded/160PP4OP4BJVV2EV?source=fedsrch 
856 4 0 |3 Full Text - PDF  |u https://www.proquest.com/docview/3269933813/fulltextPDF/embedded/160PP4OP4BJVV2EV?source=fedsrch