GenAI-Assisted Knowledge Generation: A Case Study on Human-Machine Collaboration Through the SECI Model

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出版年:European Conference on Knowledge Management vol. 1 (Sep 2025), p. 1217-1226
第一著者: Liccardo, Giuseppe
その他の著者: Cerchione, Roberto
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Academic Conferences International Limited
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100 1 |a Liccardo, Giuseppe 
245 1 |a GenAI-Assisted Knowledge Generation: A Case Study on Human-Machine Collaboration Through the SECI Model 
260 |b Academic Conferences International Limited  |c Sep 2025 
513 |a Conference Proceedings 
520 3 |a This paper analyses the impact of Generative Artificial Intelligence (GenAI) on the traditional phases of knowledge creation theorized Nonaka's SECI model. To the purpose, an exploratory single-case study was conducted using semistructured interviews, direct observation and document analysis within a company operating in the cybersecurity sector and software development. The case company was selected based on its strong innovation orientation, technological culture, and moderate organizational complexity, which are three factors influencing technology adoption in business environments. Interviews were conducted with employees and managers from the R&D and Operations departments, and data were triangulated with secondary sources. Qualitative data were analysed through content analysis methodology, generating an inductive coding tree. The study reveals that GenAI significantly impacts knowledge creation across existing SECI phases. Specifically, while it supports externalization, combination and internalization by facilitating knowledge transformation processes, its impact on socialization presents both opportunities and risks, particularly in the replacement of human interactions. Moreover, results reveal differentiated effects of GenAI across the SECI phases. GenAI enhances externalization, combination, and internalization by supporting the generation of formal templates, code synthesis, report creation and personalized feedback, while its effect on socialization is more ambiguous, raising concerns about critical thinking and the erosion of informal peer learning. These findings suggest that GenAI holds transformative force within knowledge dynamics, offering a unique opportunity to reconsider how human and machine-generated knowledge co-evolve. The paper's novelty and significance reside not only in the analysis of GenAI impact on well-established KM model but also in its capacity to offer organisations interesting insights on effectively integrating it into their workflows. 
653 |a Qualitative analysis 
653 |a Software 
653 |a Software development 
653 |a Collaboration 
653 |a Technology adoption 
653 |a Phases 
653 |a Socialization 
653 |a Decision making 
653 |a Knowledge management 
653 |a Generative artificial intelligence 
653 |a Content analysis 
653 |a Cybersecurity 
653 |a Impact analysis 
653 |a Explicit knowledge 
653 |a Organizational learning 
653 |a Absorptive capacity 
653 |a Research & development--R&D 
653 |a Qualitative research 
653 |a Efficiency 
653 |a Case studies 
653 |a Human-computer interaction 
700 1 |a Cerchione, Roberto 
773 0 |t European Conference on Knowledge Management  |g vol. 1 (Sep 2025), p. 1217-1226 
786 0 |d ProQuest  |t ABI/INFORM Global 
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