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Exploring European Consumers' Perceptions and Preferences of Music Streaming Services - Consumers' Interest in Artificial Intelligence and Future Trends

Guardado en:
Publicado en:PQDT - Global (2025)
Autor principal: Moortgat, Zoé
Publicado:
ProQuest Dissertations & Theses
Materias:
Innovations
Brand loyalty
Consumer behavior
Subscriptions
Listening
Streaming services
Competitive advantage
Business models
Home economics
Artificial intelligence
Acceso en línea:Citation/Abstract
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Resumen:In a market characterised by content homogeneity and where attraction is crucial, music streaming services must innovate to differentiate and enhance premium offerings. This paper analyses European consumer perceptions and preferences influencing platform choice in music streaming and explores interests in emerging trends such as AI integration and live experiences. Through literature review, preliminary interviews, perceptual mapping and conjoint analysis, the study identifies key factors shaping consumer behaviour and decision-making. Findings suggest actionable implications for music streaming platforms, emphasising consumers’ price sensitivity, brand loyalty, user-friendly interfaces, personalisation, and the integration of innovative features to remain competitive and enhance consumer engagement.
ISBN:9798297975071
Fuente:ProQuest Dissertations & Theses Global