The Price of Free. Spotify’s Battle for Product-Market Fit in the Streaming Wars of 2015. – Pricing Strategy
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| Опубліковано в:: | PQDT - Global (2025) |
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| Опубліковано: |
ProQuest Dissertations & Theses
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| Онлайн доступ: | Citation/Abstract Full Text - PDF |
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| 100 | 1 | |a Roat, Maurice | |
| 245 | 1 | |a The Price of Free. Spotify’s Battle for Product-Market Fit in the Streaming Wars of 2015. – Pricing Strategy | |
| 260 | |b ProQuest Dissertations & Theses |c 2025 | ||
| 513 | |a Dissertation/Thesis | ||
| 520 | 3 | |a In 2015, Spotify faced challenges in its pricing strategy due to high licensing costs, competition from Apple Music, and a low conversion rate from freemium to premium users. The company operated on a freemium model, but with 70% of its revenue directed towards royalties, profitability remained a significant issue. To improve Average Revenue Per User (ARPU) and achieve financial sustainability, Spotify could explore several adaptive pricing strategies, including tiered pricing, regional pricing, and usage-based models. Additionally, employing psychological pricing techniques, offering bundled services, and providing discounts could help increase user conversions. By implementing these strategies, Spotify can optimize its revenue while maintaining a competitive edge in the ever-evolving music streaming market. | |
| 653 | |a Royalties | ||
| 653 | |a Subscriptions | ||
| 653 | |a Bankruptcy | ||
| 653 | |a Licensing | ||
| 653 | |a Smartphones | ||
| 653 | |a Streaming media | ||
| 653 | |a Musicians & conductors | ||
| 653 | |a Venture capital | ||
| 653 | |a Marketing | ||
| 653 | |a Management | ||
| 773 | 0 | |t PQDT - Global |g (2025) | |
| 786 | 0 | |d ProQuest |t ProQuest Dissertations & Theses Global | |
| 856 | 4 | 1 | |3 Citation/Abstract |u https://www.proquest.com/docview/3270559540/abstract/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch |
| 856 | 4 | 0 | |3 Full Text - PDF |u https://www.proquest.com/docview/3270559540/fulltextPDF/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch |