German Sports Streaming Market: Understanding Consumer Behavior and Growth Strategies
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| 出版年: | PQDT - Global (2025) |
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| 第一著者: | |
| 出版事項: |
ProQuest Dissertations & Theses
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| 主題: | |
| オンライン･アクセス: | Citation/Abstract Full Text - PDF |
| タグ: |
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| 045 | 2 | |b d20250101 |b d20251231 | |
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| 100 | 1 | |a Braune, Jördis | |
| 245 | 1 | |a German Sports Streaming Market: Understanding Consumer Behavior and Growth Strategies | |
| 260 | |b ProQuest Dissertations & Theses |c 2025 | ||
| 513 | |a Dissertation/Thesis | ||
| 520 | 3 | |a The rapid evolution of sports streaming has disrupted traditional TV in Germany, driving demand for flexibility and affordability. This study explores the key-factors influencing consumer decisions, focusing on challenges such as market fragmentation, rising costs and unmet needs. Using a multi-method approach, it integrates conjoint analysis to quantify preferences, perceptual mapping to visualize platform perceptions and insights from expert interviews as well as a pre-survey.The findings highlight the need for user-centric strategies to increase satisfaction, address affordability and reduce fragmentation, particularly in Germany's football-centric culture. The study provides actionable recommendations for platforms to adapt to evolving consumer expectations in a competitive market. | |
| 653 | |a Sports fans | ||
| 653 | |a Innovations | ||
| 653 | |a Consumer behavior | ||
| 653 | |a User behavior | ||
| 653 | |a Streaming services | ||
| 653 | |a Artificial intelligence | ||
| 653 | |a Decision making | ||
| 653 | |a Business models | ||
| 653 | |a Subscriptions | ||
| 653 | |a Streaming media | ||
| 653 | |a Customization | ||
| 653 | |a Virtual reality | ||
| 653 | |a Home economics | ||
| 653 | |a Sports management | ||
| 773 | 0 | |t PQDT - Global |g (2025) | |
| 786 | 0 | |d ProQuest |t ProQuest Dissertations & Theses Global | |
| 856 | 4 | 1 | |3 Citation/Abstract |u https://www.proquest.com/docview/3272102490/abstract/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch |
| 856 | 4 | 0 | |3 Full Text - PDF |u https://www.proquest.com/docview/3272102490/fulltextPDF/embedded/7BTGNMKEMPT1V9Z2?source=fedsrch |