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Data-Driven Transformation of Business Models in the Digital Economy Through Metaverse Integration

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Publicat a:Journal of Database Management vol. 36, no. 1 (2025), p. 1-31
Autor principal: Sharma, Gajanand
Altres autors: Alhomoud, Ahmed, Gupta, Brij B., Kumar, Alok, Upadhyay, Utsav, Hemrajani, Naveen, Arya, Varsha, Attar, Razaz Waheeb
Publicat:
IGI Global
Matèries:
Human-computer interaction
Business
Transformation
Models
Immersive virtual reality
Innovations
Decentralization
Social interaction
User generated content
Business models
Digital economy
Virtual reality
Internet of Things
Accés en línia:Citation/Abstract
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Resum:This article explores digital business models in the Metaverse, a virtual space revolutionizing traditional models. It examines the Metaverse's immersive nature, its potential to disrupt businesses, and the importance of data-driven value propositions, personalized experiences, digital platforms, agility, disintermediation, and innovation. The research highlights the Metaverse's impact on digital models, emphasizing adaptation. It discusses challenges and opportunities, focusing on interoperability, decentralization, social interactions, and user-generated content. The article provides insights and practical guidelines for designing Metaverse-specific business models, incorporating immersive experiences, virtual assets, and systematic strategies to leverage its unique features.
ISSN:1063-8016
1533-8010
1047-9430
DOI:10.4018/JDM.394617
Font:ABI/INFORM Global