AI & Big data : ο ρόλος τους στο σχεδιασμό σύγχρονων στρατηγικών ψηφιακού μάρκετινγκ μικρών επιχειρήσεων
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| Yayımlandı: | PQDT - Global (2025) |
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ProQuest Dissertations & Theses
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| Online Erişim: | Citation/Abstract Full Text - PDF Full text outside of ProQuest |
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| Özet: | This dissertation investigates the role of Artificial Intelligence (AI) and Big Data analytics in the strategic design of digital marketing for small businesses. Through an empirical approach, the study examines how these technologies can enhance operational efficiency, personalize customer experiences, and leverage data for the development and implementation of effective marketing strategies. Simultaneously, it highlights the challenges and barriers faced by small businesses in adopting these technologies, while identifying opportunities for digital transformation and the maintenance of competitive advantage. The study provides a comprehensive overview of current trends, tools, and strategies shaping the future of digital marketing in small enterprises, as well as the implications of technological advancements within this sector. |
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| ISBN: | 9798270200749 |
| Kaynak: | ProQuest Dissertations & Theses Global |